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Sponsorship in the News
Manchester City agrees new regional partnership with DreamSetGo
Manchester City has agreed a new regional partnership with DreamSetGo, India's first bespoke sports travel and experiences platform.DreamSetGo becomes the Club’s Official Football Hospitality Experiences Partner in India.
Founded in...
Power of Purpose Masterclass from Think!Sponsorship - book now
Don’t miss the “Power of Purpose” digital masterclass on the 2nd December 2021. Hosted by Think!Sponsorship, this 3 hour online session will explore and discuss how sponsorship seekers representing charities or sustainable...
New breed of fan demands brands do more says Ear to the Ground's Fan Intelligence Index
The new global study by creative sports agency Ear to the Ground has revealed the industry's ranking of the Top 40 most culturally relevant brands in sport, esports and gaming. The Fan Intelligence® Index 21/22 aims to define a new audience...
City Football Group extends global partnership with Nissan
City Football Group has extended its global partnership with Nissan. This renewal will see the partnership enter its third term. The automaker was City Football Group’s first multi-club partner, becoming the Official Automotive Partner of...
Fossil fuel sponsorship: six key considerations for rights holders
For decades, rights holders have been forced to respond flexibly to changes in sponsorship regulation. Evolving restrictions on tobacco, alcohol, gambling and certain kinds of food have demanded strategic agility and an entrepreneurial attitude...
