Sponsorship in the News

888poker signs Chris Eubank Jr. as Cultural Ambassador

Online poker destination 888poker is celebrating its 20th anniversary year with the appointment of former two-time IBO-super middleweight world champion and avid poker player Chris Eubank Jr, as its new Cultural Ambassador.  

Amit...

Manchester City collaborates with Heineken to remove plastic fans from football

As part of a collaboration with Manchester City and Tottenham Hotspur, Heineken has launched #NoPlasticFansHere campaign championing the removal of single-use plastics. The #NoPlasticFansHere campaign seeks to remove fans of plastic from football...

Threshold Sports signs up Sidley as London Revolution title sponsor

Sports event agency Threshold Sports has secured a new title sponsor for its London Revolution event in international law firm Sidley Austin LLP. London Revolution comprises a two-day cycling weekend in October which takes participants on a 360...

Manchester United extend partnership with styling partner Remington

Spectrum Brands’ Remington personal care brand is to continue its global partnership as Manchester United Official Electrical Styling Partner. The partnership, which includes both the men’s and women’s teams, aims to celebrate...

Cazoo becomes title sponsor of World Darts Championship and agrees new multi-event darts deal

Online car retailer Cazoo is expanding its darts sponsorship portfolio to include the World Darts Championship along with the UK Open, Players Championship Finals and Masters. The new multi-year deal extends Cazoo’s partnership to eight key...