Manchester United extend partnership with styling partner Remington

Spectrum Brands’ Remington personal care brand is to continue its global partnership as Manchester United Official Electrical Styling Partner. The partnership, which includes both the men’s and women’s teams, aims to celebrate the power of having the confidence 'to be yourself'. 

Since the launch of the partnership in 2019, Remington has created over 800 different consumer activations which have featured in over 50 different countries to a reach of over 1.1 billion Manchester United fans and followers globally. Remington’s pitch side advertising is also visible to a match day TV audience of 3.5 billion football fans per annum. Throughout the pandemic the Club and Remington, with the help of first team players, created useful ‘how to’ home haircut videos and style challenges. 

Manchester United Director of Partnerships, Sean Jefferson, said: “Our partnership extends beyond the product range on offer, to creating interesting and exclusive content to engage with our fans, and promoting positive messaging around finding confidence in being you.  

Tim Wright, Vice President for Appliances at Spectrum Brands Holdings commented: “The first three years of our partnership with Manchester United have been incredibly positive and enabled us to engage with fans of the club in exciting and creative ways.”