Sponsorship in the News

eBay Appoints Generate For British Touring Car Championship Brief

eBay has appointed Generate Sponsorship to activate eBay Motors’ sponsorship of West Surrey Racing’s team in the Dunlop MSA British Touring Car Championship (BTCC) following a three-way pitch process.

eBay Motors is the UK’s leading online...

J P Morgan Makes Its Mark At Lord’s

Global financial services firm J.P.Morgan’s sponsorship of Lord’s and its Media Centre, announced last week, is up and running with logos on the media centre and throughout the ground.  Introduced by SportSyndicator, the four-year J.P. Morgan...

Amsterdam To Host Future Sponsorship 2011

The Future Sponsorship 2011 Conference, organised by the Informa Sports Group and supported by the European Sponsorship Association, returns to Amsterdam on 22-23 November 2011 to the Amsterdam Marriott Hotel. The ESA Awards Ceremony will take...

European Brewers Play Vital Role At Local Community Level

A new study commissioned by The Brewers of Europe has concluded that thousands of public events across Europe which depend heavily on the nearly €1 billion sponsorship from European brewers could be put at risk if the drinks companies were no...

HSBC Sponsors London’s First Celebration of Arab Contemporary Culture

London is to host the city’s first ever celebration of contemporary culture from across the Arab world – Shubak: A Window on Contemporary Arab Culture will encompass over seventy events in more than thirty cultural venues throughout the city for...