J P Morgan Makes Its Mark At Lord’s

Global financial services firm J.P.Morgan’s sponsorship of Lord’s and its Media Centre, announced last week, is up and running with logos on the media centre and throughout the ground.  Introduced by SportSyndicator, the four-year J.P. Morgan sponsorship deal, which runs through to the end of 2014, is the biggest and most comprehensive in MCC’s 224-year history.

The partnership delivers a package of rights including the naming of the building – the J.P. Morgan Media Centre – hospitality facilities and widespread branding Sponsorships like J.P. Morgan’s allow MCC to build and enhance its ongoing cricket-related projects across the globe. Its activities range from international youth programmes and lessons in sportsmanship to the building of pitches for schools in Afghanistan. The Club also provides financial and administrative backing of the MCC University cricket academies in England and Wales.

Jon Robinson, Head of Sales and Marketing at MCC said, “We’re thrilled that J.P. Morgan, a world-leading financial organisation, has come on board to sponsor the Media Centre at Lord’s. This is a very good strategic fit for both parties and the Club is very much looking forward to working with J.P. Morgan in the years to come.”

As a result of the sponsorship agreement, J.P. Morgan’s branding will be seen in a number of areas at Lord’s, including prominent advertising boards at ground level and the entire Upper Levels of the Compton and Edrich Stands.  J.P. Morgan will also have use of the many Meetings and Events facilities at the Home of Cricket, including the Long Room in the Lord’s Pavilion.