Sponsorship in the News

O2 Renews Partnership With AEG For The O2

O2 and AEG recently renewed their agreement for music and entertainment venue, The O2.  The deal secures O2 as The O2’s naming rights partner for a further ten years.

The renewed partnership will see customers benefit from more...

Safety First - ECB Teams Up With SGSA

The England and Wales Cricket Board (ECB) has signed a new partnership agreement with the Sports Grounds Safety Authority (SGSA) in a 4-year partnership to enhance spectator safety and security at domestic and international grounds.

Under...

ScottishPower Warriors Rugby Championship Kicks Off For 2017

ScottishPower has joined forces with Glasgow Warriors for a second year to launch the ScottishPower Warriors Rugby Championship. The schools competition aims to promote active, healthy lifestyles amongst young people and provide 20 schools from...

ESA Launches Negotiation Workshop

The European Sponsorship Association’s Negotiation Workshop will take in its first batch of students on May 3rd, enrolment is now open. Aimed at all levels of sponsorship professional, the workshop is run across two consecutive days and is...

ŠKODA UK Partners Mountains Classifications In The Women's Tour and Tour of Britain

ŠKODA UK will own the Mountains Classification in Britain's biggest men and women's professional cycle races from 2017, with news that the car manufacturer, whose heritage was founded in cycling, has extended their partnership with The...