ŠKODA UK Partners Mountains Classifications In The Women's Tour and Tour of Britain

ŠKODA UK will own the Mountains Classification in Britain's biggest men and women's professional cycle races from 2017, with news that the car manufacturer, whose heritage was founded in cycling, has extended their partnership with The Tour of Britain.

The multi-year extension will also see ŠKODA become the lead sponsor of The Women's Tour's Queen of the Mountains Classification.  The announcement comes in the same month that ŠKODA UK launched its new Driven By Something Different campaign featuring Sir Bradley Wiggins.

ŠKODA was one of the first partners to commit to The Women's Tour ahead of its creation in 2014 as the Official Car Partner, but 2017 will mark its first year as sponsors of the Queen of the Mountains competition in the UCI Women's WorldTour event.

Kirsten Stagg, Head of Marketing for ŠKODA UK said; "ŠKODA started life as a bicycle company in 1895 and being the official partner of the King and now Queen of the Mountains helps us to continually honour that heritage.  It also provides the perfect platform for bringing our cycling season to life alongside our new Brand Ambassador, Sir Bradley Wiggins.”

ŠKODA will also continue as the Official Car Partner to the ten round Tour Series, which is televised on ITV4, where Britain's top male and female professional teams will race at town and city venues across the country during May.