Campaign of the Week

Features

Spotlight on… Rights Holders - Securing A Sponsor For Your Event

Partnerships with events form the backbone of the global sponsorship industry. But changes in business practice and technology mean that rights holders need to constantly evolve their strategies to increase their chances of securing investment from...

UKSA Spotlight On…Gaming

To mark the launch of its new Gaming Sponsorship Award, the UKSA team is this week investigating the dynamic world of gaming, in particular the explosion of interest in esports.

There’s no question traditional...

Activative Campaign Of The Week - Commbank Activates Cricket Australia Tie-up With ‘Levelling The Playing Field’ Women’s Diversity Campaign

Powered by Activative > Sponsorship Activation + Rights Holder Marketing Intelligence (www.activative.co.uk)...

Spotlight On... The Arts

The Arts Sponsorship sector doesn't attract the kind of big money that flows into sport, popular music and media. But areas like theatre, opera, museums, art galleries and cultural festivals still have a key role to play for a wide range of brands.

Activative Campaign Of The Week - Liverpool & Standard Chartered Support ‘Seeing Is Believing’ With Campaign Led By ‘N65 Hear The Kop Roar’ Audio Experience

Powered by Activative > Sponsorship Activation + Rights Holder Marketing Intelligence (...