SPONSORSPARTNERS
Partnerships with events form the backbone of the global sponsorship industry. But changes in business practice and technology mean that rights holders need to constantly evolve their strategies to increase their chances of securing investment from...
To mark the launch of its new Gaming Sponsorship Award, the UKSA team is this week investigating the dynamic world of gaming, in particular the explosion of interest in esports.
There’s no question traditional...
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The Arts Sponsorship sector doesn't attract the kind of big money that flows into sport, popular music and media. But areas like theatre, opera, museums, art galleries and cultural festivals still have a key role to play for a wide range of brands.
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