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Cricket South Africa And New Balance’s #WornAsOne Celebrates Diversity And Promotes New Proteas One Day International Kit - Activative Campaign Of The Week
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Williams Designs Backpack And Fronts Financial Abuse PSA For Allstate Foundations’s Purple Purse Challenge - Activative Campaign Of The Week
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What’s In A Name? Naming Rights Boom Brings Brand Activation Benefits That Go Far Beyond Sponsorship Badging Exercise
Sponsorship archaeologists will tell you that the earliest naming rights deal was secured almost a century ago, when chewing gum pioneer Wrigley lent its name to what is now the home of the Chicago Cubs. More deals followed in the 1950s and 1960s, but...
