Campaign of the Week

Features

UKSA Sponsorship Case File 5: Innovation

The UK Sponsorship Awards introduced its Innovation category five years ago and since then has seen some terrific shortlisted campaigns. Last year’s winner, for example, was Jaguar’s FeelWimbledon, entered by CAA Sports Consulting. Jaguar...

UKSA Sponsorship Case File 4: Mass Participation Events

The Big Picture

Mass Participation events are a great way for sponsors to cut through the clutter of competition. High-profile events are exciting and entertaining, which means they are attractive...

Shirt Logo Switch, Klopp Spot And Auction Lead Liverpool And Standard Chartered's 'Seeing Is Believing' CSR Campaign

This is just one of many campaigns featured and analysed by Activative in its sponsorship monitoring service Activative Source.  For more information, please visit...

UKSA Case File 3: Rights Holders

NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign