Campaign of the Week

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Craft & Creativity in Sponsorship - 10 Standout Campaigns Across The Years

Many elements go into making a great sponsorship, but often the things that leave a lasting impression on people are the ingenious craft and creativity at the heart of a campaign. That’s why the organisers of the UK Sponsorship Awards have...

UK Sponsorship Awards Announces Special One-Off Award To Celebrate Sponsorship Craft And Creativity - New Acccolade To Be Called 2020 Vision Award

Celebrity vs Influencers? The Power of Endorsements

One of the fastest growing categories in the UK Sponsorship Awards over recent years has been the Best Use of Celebrity and...

Steinlager Enables Kiwi Rugby Fans To Show Their True Colours At The 'Black Laundry'

Powered by Activative > Creative and strategic intelligence to fuel game-changing sports and sponsorship marketing for agencies, brands and rights-holders (www....

A Question Of Judgement

As the deadline for the five new categories for 2020/2021 UK Sponsorship Awards approaches fast, the UKSA team asked a few of last year’s judges to share some insights about what they look for in an entry and why they get involved. Below...