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Sponsorship in the News
Dreams becomes first British brand to partner with Special Olympics GB, Team GB and ParalympicsGB
Bed retailer Dreams has become the first British brand to partner with all three national multi-sport event associations in the UK – British Olympic Association, British Paralympic Association and Special Olympics GB.
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EFL builds new partnership with Jewson
The English Football League (EFL) has agreed a new partnership with national builders’ merchant, Jewson, which will engage and support Clubs, fans and communities across the EFL network.
As an official EFL Supporter, Jewson will have...
M88 Mansion signs as betting partner of the Badminton World Federation
M88 Mansion has signed as official betting partner of the Badminton World Federation. The three-year deal with the BWF will offer M88 Mansion brand awareness across the Asian sports betting market via digital assets and marketing collateral...
Aldi Sponsors ParalympicsGB
The UK’s fifth-largest supermarket Aldi is the new official partner of ParalympicsGB as the team competes at the Winter Paralympic Games in Beijing.
The sponsorship, agreed with governing body the British Paralympic Association (BPA...
M&C Saatchi Sport & Entertainment 'Step Up' DE&I Specialism
M&C Saatchi Sport & Entertainment has created a new Diversity, Equality and Inclusion offering ‘Step Up’. Its aim is to to make passions more equitable by recognising that the worlds of sport and entertainment have...
