EFL builds new partnership with Jewson

The English Football League (EFL) has agreed a new partnership with national builders’ merchant, Jewson, which will engage and support Clubs, fans and communities across the EFL network.

As an official EFL Supporter, Jewson will have a strong presence across the Sky Bet Championship, League One and League Two, along with the EFL’s showpiece Wembley finals including the Carabao Cup, Papa Johns Trophy and the Sky Bet Play-Off Finals. Additionally, the brand will have a presence on the EFL website, social media channels and platforms such as iFollow, the EFL’s award-winning streaming service.

Taking a multi-channel approach, the partnership will offer a number of experiences across the EFL for football fans engaging with Jewson both online and offline.

The EFL and Jewson have a shared commitment to supporting their local communities in parallel to the partnership, the national builders’ merchant will launch a girls’ grassroots football initiative delivering 72 sponsored football kits to girls’ football clubs throughout the UK.

Gareth Drew, Jewson Marketing Director, said: “We will be launching a programme of events and incentives to bring our customers and colleagues closer to the action. We know that football is a diverse sport and extremely popular amongst our customers, therefore this partnership is a great fit for our business and will certainly strengthen the Jewson brand.”

EFL Chief Commercial Officer, Ben Wright commented: “The partnership demonstrates the EFL’s ability to offer local activation on a national scale with almost all of our 72 EFL Clubs in close proximity to a Jewson business. Jewson is planning some great initiatives to bring the partnership to life and build engagement between customers, staff and the Clubs.”