Sponsorship in the News

Barclays Women's Super League and Barclays Women's Championship enter new era with refreshed identity and name change

The Football Association has confirmed the beginning of a new era for the Barclays Women’s Super League and Barclays Women’s Championship with the launch of a new visual identity and name change ahead of the 2022/23 season.

The...

CSM appointed by digital immersive arts experience Frameless

Integrated marketing agency CSM has been appointed exclusive retained sponsorship sales agency for Frameless, London’s first permanent digital immersive arts experience.

Situated in Marble Arch, Frameless will begin welcoming...

Everton signs record partner agreement with Stake.com

Everton Football Club has confirmed a record main partner agreement with online casino Stake.com. The multi-year partnership with the casino and sports betting platform will commence on July 1 and is the highest value front-of-shirt deal in the...

RLWC2021 secures key partnership with Vodafone

The Rugby League World Cup 2021 (RLWC2021) has signed Vodafone as its official Technology Partner. The tournament, which was postponed due to the pandemic, is set to take place in England from 15 October – 19 November and will be the first...

UKSA’s Year in Sponsorship: Part 1

After two years of Covid-19 induced cancellations, the next few months looks set to deliver an action-packed programme of spectacular summer festivals, with Glastonbury and the Isle of Wight among the first to get the party started. True there...