Everton signs record partner agreement with Stake.com

Everton Football Club has confirmed a record main partner agreement with online casino Stake.com. The multi-year partnership with the casino and sports betting platform will commence on July 1 and is the highest value front-of-shirt deal in the Club’s 144-year history. 

As Everton’s main partner, the Stake.com brand will feature on front of the men’s and women’s playing shirts as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the Club’s digital platforms.

The partnership with Everton represents further expansion of Stake’s sports partnership portfolio, building on the brand’s recent unveiling as the UFC’s Official Betting Partner in Latin America, Asia and Brazil, which is reaching a global TV audience of nearly one billion households. The organisation also has a huge portfolio of recognisable global ambassadors, with rapper and actor Drake and UFC champions Israel Adesanya and Jose Aldo, alongside Argentina striker Sergio Aguero, collectively forming a diverse portfolio of partners.  

The record agreement follows an expansion of Everton’s commercial team and a clear focus on delivering an uplift in revenue across all of the Club’s commercial assets.  

Akhil Sarin, Head of Acquisition for Stake.com, said: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the Club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the Club’s history with Evertonians everywhere.”