Sponsorship in the News

Nivea For Men Signs Octagon For The Great Football Experiment

Sports and Entertainment agency Octagon has been appointed by Nivea For Men to activate the brand’s new football campaign – The Great Football Experiment.  Nivea For Men signed up as an Official Supplier to the FA and...

Professional Sports Group Appointed By The Boat Race

Professional Sports Group has signed a three-year partnership with The Boat Race Company Ltd (BRCL),  the organisers of The Oxford and Cambridge Boat Race, which will see the UK and Middle East based sports marketing agency handle...

Leeds United Secures Enterprise Insurance

Leeds United has secured Enterprise Insurance as its Main Club Sponsor for the 2011/12 season.General insurance company Enterprise Insurance Company Plc was established in 2004 and is based in Gibraltar.

Leeds United Chief Executive...

ESA Launches Industry Diploma


The European Sponsorship Association is to launch a professional industry qualification in September 2011. The ESA Diploma, as it will be known, will be the first professional qualification specifically designed...

GE Extends TOP Sponsorship Until 2020

General Electric (GE) has extended its sponsorship of the Olympics through to the 2020 Games in a multi-million deal.  The International Olympic Committee said the US conglomerate will continue as a top-level sponsor for the 2014 Winter Games in...