Leeds United Secures Enterprise Insurance

Leeds United has secured Enterprise Insurance as its Main Club Sponsor for the 2011/12 season.General insurance company Enterprise Insurance Company Plc was established in 2004 and is based in Gibraltar.

Leeds United Chief Executive Shaun Harvey said: "It's great to align our brand with a rapidly growing European Insurance company.There was considerable interest in becoming the main club sponsor and we believe that the relationship with Enterprise will deliver significant benefits to the club and our fanbase."

Commenting on the announcement of the sponsorship, Enterprise Insurance Managing Director, Andrew Flowers, said " It's a terrific club with a great history, and an even greater future.On a personal note, as a lifelong supporter of Leeds, the deal has an added significance beyond the undoubted advantages it will bring to both the club, and to us as a company. We are looking forward to playing our part, together with the club management, the team, and the supporters, in the continuing Leeds success story"

A Leeds United branded portfolio of insurance services will be launched in association with Motorway Direct Plc, a business partner of Enterprise Insurance. The two ompanies have approximately five million insurance clients in the UK.

The agreement is for an initial one year term and will see all first team playing kit, training wear and replica kit branded with the Enterprise Insurance logo.