Sponsorship in the News

Accor And AEG Extend Partnership With Global Assets Deal

Hospitality group Accor and sports and live entertainment company AEG have extended their partnership to a global deal which incorporate a number of AEG and AEG-affiliated venues, festivals and events.

Accor will benefit from access to a...

O Come All Ye Sponsors! The Power of Festive Sponsorship

For many businesses, the run up to Christmas can make or break their year. So it’s no surprise that big brands spend a fortune on Christmas-themed TV commercials as a way of engaging with...

Bruin Sports Capital To Acquire Sports Data And Marketing Agency Two Circles

Bruin Sports Capital (Bruin) has agreed a deal with WPP to acquire Two Circles, the consumer data analytics, sports marketing, and technology practice. Terms of the agreement were not disclosed and subject to regulatory approvals. WPP will...

Sports Loft Tech Hub Launched To Connect Global Sports And Media

Sports Loft, first tech hub in London focused exclusively on bringing together the global sports & media tech eco-system, has launched at Huckletree workspace in Soho. Sports Loft seeks to provide best sports and media tech companies with...

Ex-Synergy Duo Launch New Sports PR Agency MatchFit

Sports PR agency MatchFit, with Donald Parish and Will Mitchell at the helm, made its official launch into the market today.  The agency is already working with some major names in UK sport. 

Launched on the back of recent work...