SPONSORS
PARTNERS
Western Union Leverages Liverpool FC Tie-Up Via Mané-Fronted ‘Western Union X Liverpool FC’ Campaign
Powered by Activative > Sponsorship Activation + Rights Holder Marketing Intelligence (www.activative.co.uk)
Western Union’s continues to activate its rights as an official sponsor of Liverpool Football Club with a player-fronted campaign that aims to showcase the brand’s money transfer capabilities in relation to human emotion.
The objective from the club’s sleeve sponsor is to demonstrate how the brand supports and enables customers to connect meaningfully with one another across vast distances.
Developed in harness with agency BBH Sport, the campaign is led by a video that sees Liverpool attacker Sadio Mané send money to his uncle in Senegal via the Western Union mobile app.
The spot shows Sadio’s uncle Sana buy himself a new wide-screen TV to watch his nephew in action.
https://www.youtube.com/watch?v=kd7S14LRJUg
It was amplified across both the brand and the club’s digital and social channels and runs alongside other time/event relevant Liverpool content from Western Union.
https://www.instagram.com/p/Bo_BoodB6jI/?utm_source=ig_embed
https://www.instagram.com/p/Bovn1q7BEO4/?utm_source=ig_embed
Links:
Western Union
https://twitter.com/WesternUnion
https://www.instagram.com/westernunion/
https://www.facebook.com/WesternUnion/
https://www.youtube.com/c/westernunion
BBH Sport
http://www.bartleboglehegarty.com/london/bbh-sport/
Liverpool
https://www.youtube.com/user/LiverpoolFC
https://www.facebook.com/LiverpoolFC
https://www.instagram.com/liverpoolfc/
https://dugout.com/boxsets/boxsets-liverpoolfc
This case study originally appeared on Activative Source: the intelligence tool featuring the most creative and effective ideas in sponsorship activation, rights holder marketing and sportsbiz campaigns from around the world. Activative Source helps anyone in the world of partnership marketing understand why and how the landscape is evolving (and with what success). www.activative.co.uk
