View the 2018 Shortlist

UKSA 2020 - The Shortlist

 

Arts & Cultural Sponsorship

Antony Gormley & AccessArt25 at the Royal Academy of Arts

Sponsor: BNP Paribas

Entered by: BNP Paribas

DHL Fashion Potential Award 2019 

Entered by: DHL & Something Big

English National Ballet and Cunard Dance the Atlantic

Entered by: English National Ballet

Portrait of an Artist

Sponsor: BP

Entered by: Lonelyleap

Scottish Ballet Dance Health supported by Baillie Gifford

Entered by: Scottish Ballet

Somerset House - Hennessy: For The Culture

Entered by: Somerset House


Live Entertainment & Event Sponsorship

Sponsored by Hammerson

Artichoke Trust (Lumiere) & Believe Housing - Keys of Light

Entered by: Artichoke

Carlsberg & Live Nation Festival Programme 2019

Entered by: Live Nation

English National Ballet and Cunard Dance the Atlantic

Entered by: English National Ballet

Huawei & All Points East

Entered by: AEG Global Partnerships


Social Purpose Sponsorship

Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship

Entered by: Iris

Beyond The Invisible: How Standard Life turned the lens on endometriosis

Entered by: Material

DHL Race to RWC Supporting Grassroots Rugby Globally

Entered by: DHL & Bright Partnerships

EFL and Mind 'On Your Side' partnership

Entered by: EFL

SAP Man City Community Heroes - Helping the world run better

Sponsor:  SAP

Entered by: Rapid Peaks

The UEFA Europa League Trophy Tour driven by Kia

Entered by: Right Formula


Education & Learning Sponsorship

Artichoke Trust & Believe Housing – Lumiere Durham, Keys of Light

Entered by: Artichoke

Cardiff Metropolitan University and Richard Parks: Creating One Cardiff Met

Entered by: Cardiff Metropolitan University

Get Set to Eat Fresh with Aldi and Team GB

Entered by: EdComs


Sustainability Sponsorship

Beyond The Bean – A Global Story of Nespresso’s Sustainability Credentials

Entered by: Zenith Media and Publicis Content

FOOD: Bigger than the Plate

Sponsor:  BaxterStorey

Entered by: Victoria and Albert Museum

The Positive Power of Clothes

Sponsor: Unilever Comfort

Entered by: Mindshare

Smirnoff & Live Nation Festival Programme

Entered by: Live Nation

Evian Wimbledon 2020

Entered by: Wavemaker


Best Sponsorship of Women’s Activities 

Partnered by Women in Sport

 

Acceptance in Women’s Football

Sponsor: Visa

Entered by: 160/90

Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship

Entered by: Iris

Beyond The Invisible: How Standard Life turned the lens on endometriosis

Entered by: Material

Boots brings Glory to Women’s Football

Entered by: MediaCom Sport & Entertainment

Mars - #SupportHer

Entered by: Octagon

'One Moment Is All it Takes To Change The Game'

Sponsor:  Visa

Starcom and Publicis Content

 


Best Use of Sponsorship to Encourage Diversity & Inclusion

Antony Gormley & AccessArt25 at the Royal Academy of Arts

Sponsor:  BNP Paribas

Entered by: BNP Paribas

Barclays FA Women’s Super League and Grassroots Football in Schools Sponsorship

Entered by: Iris

Coca-Cola and the Premier League – Where Everyone Plays

Entered by: M&C Saatchi Sport & Entertainment

EFL and Mind 'On Your Side' partnership

Entered by: EFL

Safe to be Me 

Sponsor:  Aberdeen Standard Investments

Entered by: Scottish Ballet

Somerset House - Hennessy: For The Culture

Entered by: Somerset House


TV Sponsorship

Partnered by Thinkbox

Bose Sponsor Channel 4's F1 Coverage

Entered by: Channel 4

Coors Light 'Coldest Of All Time'

Entered by: Zenith Media and Publicis Content

Forward Thinking Drama on ITV

Sponsor:  Hyundai

Entered by: Innocean UK and Havas Media UK

Hampton by Hilton Sponsorship of Travel & Adventures on Channel 5

Entered by: Hilton

Hillary's Sponsors Homes on 4

Entered by: Channel 4

I'm a Celebrity... Get Me Out of Here!

Sponsor:  Tombola Arcade

Entered by: Uber


Print, Radio and Film Sponsorship

Getting to the Heart of it with TalkTalk

Entered by: m/SIX Agency

Magic Radio & Bensons for Beds

Entered by: Bauer Media

Pukka Herbs & Mail Media Metro: 'The Wellness Connection'

Entered by: Mindshare

Smash Hits + & Juliet

Entered by: Bauer Media

The Hometime Chip Shop Tour with Maldon Salt

Entered by: The Village Communications

Using Cinema to help Communities Defeat Terrorism  

Sponsor: Counter Terrorism Policing  

Entered by: Wavemaker


Best Use of  Social Media & Online Platforms

Birds Eye: Fish Finger Lasagne

Entered by: Zenith Media and Publicis Content

DHL Rugby World Cup #EpicMoments

Entered by: DHL & Bright Partnerships

Guinness House of Rugby

Entered by: The Story Lab

Save Our Shirt

Sponsor:  Paddy Power

Entered by: Ball Street Network & Octagon

This Is For Them

AIG Life UK

Entered by: Octagon

Winning the iPhone battle through AR

Sponsor:  Vodafone

Entered by: Wavemaker

 

Best Use of Mobile in a Sponsorship Campaign

Google Assistant & Live Nation

Entered by: Live Nation

PayPal & The FA

Entered by: Cake (Havas

 

Branded Content

Taking us on a journey to a ‘Better Future Now’

Sponsor: AXA

Entered by: Sky Media

Pukka Herbs & Mail Media Metro: 'The Wellness Connection'

Entered by: Mindshare

'Save Well, Spend Better’

Sponsor: Lloyds Bank

Entered by: Channel 4 and MediaCom

Three & LADbible's Most Relaxing Place on the Internet

Entered by: Mindshare

Using Cinema to help Communities Defeat Terrorism  

Sponsor: Counter Terrorism Policing  

Entered by: Wavemaker

Wild Spirits, Made By The Sea

Sponsor: Talisker

Entered by: The Story Lab


Branded Content - Sport

Care for every position you play

Sponsor:  Dove Men+Care

Entered by: CSM

Game Changing content for Women's Sport

Sponsor:  Visa

Entered by: Sky Media

Marriott Bonvoy & Manchester United

Entered by: 160/90

O2: Travel Fan in Japan

Entered by: JUMP (part of Havas Media Group)

PayPal & The FA

Entered by: Cake (Havas)

Pros Behind The Pros by Beko

Entered by: M&C Saatchi Sport & Entertainment


Best Use of Celebrity & Influencer Endorsement

Müller Champions Ambassadors 

Entered by: Sylo Communications

Never Fully Dressed, official partner of Made in Chelsea

Sponsor:  Never Fully Dressed

Entered by: Channel 4 

Norwich City and Seriously - We Believe in the Huuhkajat

Sponsor:  Seriously Digital Entertainment

Entered by: Norwich City Football Club

Pukka Herbs & Mail Media Metro: 'The Wellness Connection'

Entered by: Mindshare

UEFA Europa League vs

Sponsor:  UEFA

Entered by: WeAreFearless.

With The Right Support We Can All Be Stars

Sponsor:  DHL

Entered by: Maverick


Sports Sponsorship 

Sponsored by Dataflow Events

Partnered by Sport England and UK Sport

Coca-Cola and the Premier League – Where Everyone Plays

Entered by: M&C Saatchi Sport & Entertainment

NatWest & England Cricket

Entered by: M&C Saatchi Sport & Entertainment

OPPO: Be A Shotmaker

Entered by: 160/90

Paddy Power - Save Our Shirt

Entered by: Octagon

Sony Interactive Entertainment x UCL - PlayStation F.C Final 

Entered by: Ear to the Ground

Specsavers Ashes Series - The Test Experts

Entered by: CSM


Grass Roots Sports Sponsorship

partnered by Sport + Recreation Allianc

DHL Race to RWC Supporting Grassroots Rugby Globally

Entered by: DHL & Bright Partnerships

Mitsubishi Motors Volunteer Recognition Programme

Entered by: The RFU

PayPal & The FA

Entered by: Cake (Havas)

 

BEST FOOTBALL SPONSORSHIP

Beko & FC Barcelona

Entered by: M&C Saatchi Sport & Entertainment

Coca-Cola and the Premier League – Where Everyone Plays

Entered by: M&C Saatchi Sport & Entertainment

DHL UNITED. DELIVERED.

Entered by: DHL & Bright Partnerships

Hyundai & Chelsea FC

Entered by: Pitch

Marriott Bonvoy & Manchester United

Entered by: 160/90

Reward Yourself with Hotels.com and Tottenham Hotspur

Entered by: Tottenham Hotspur

The eToro Fan Financial Statement

Entered by: Ear to the Ground


Best World Cup Sponsorship

DHL Rugby World Cup #EpicMoments

Entered by: DHL & Bright Partnerships

FIFA Women's World Cup 2019™ 

Sponsor: Visa

Entered by 160/90

NatWest & England Cricket

Entered by: M&C Saatchi Sport & Entertainment

O2 and England Rugby: Be their Armour, Wear the Rose

Entered by: M&C Saatchi Sport & Entertainment

'One Moment Is All it Takes To Change The Game'

Sponsor:  Visa

Entered by: Starcom and Publicis Content

OPPO: Be A Shotmaker

Entered by: 160/90

 

 

Best Gaming Based Sponsorship

DHL & ESL – The Rise of EffiBOT

Entered by: DHL & Bright Partnerships

KFC & Kairos Esports

Entered by: Kairos Esports


Mass Participation Sponsorship

Deloitte Ride Across Britain

Entered by: Threshold Sports

I Am Team GB - presented by Toyota

Entered by: MediaCom Sport & Entertainment, Limelight Sports & Team GB

 

Rights Holder Award - Best Activation of Assets - Judges’ Award

To be announced on the night

 

Business to Business Sponsorship

CIPD Simplyhealth Wellbeing at Work

Entered by: b2b Partnerships

Deloitte Ride Across Britain

Entered by: Threshold Sports

DHL Fashion Potential Award 2019 

Entered by: DHL & Something Big

Morgan Stanley Garden at the RHS Chelsea Flower Show

Entered by: Morgan Stanley

Visa Spend & Win Competition for Great British High Street

Entered by: Visa

Visa’s Women’s Football activities

Entered by: 160/90


Brand Sponsorship

Sponsored by Sponsorium

Boots brings Glory to Women’s Football

Entered by: MediaCom Sport & Entertainment

Columbia & National Parks

Entered by: National Parks

Getting to the Heart of it with TalkTalk

Entered by: m/SIX Agency

Marriott Bonvoy & Manchester United

Entered by: 160/90

LADbible's Most Relaxing Place on the Internet

Sponsor: Three

Entered by: Mindshare

Paddy Power - Save Our Shirt

Entered by: Octagon


First Time Sponsor Award

Boots brings Glory to Women’s Football

Entered by: MediaCom Sport & Entertainment

Fratelli Beretta & Everton 

Entered by: Everton Football Club

Chivas & Manchester United - Success is a Blend

Entered by: Octagon

Sensitive Moments with Sensodyne and Made In Chelsea

Entered by: Spark Foundry and Publicis Content


Sponsorship Continuity

Carlsberg & Live Nation 

Entered by: Live Nation

Hilton and McLaren Partnership

Entered by: Right Formula

Morgan Stanley Gardens at the RHS Chelsea Flower Show

Entered by: Morgan Stanley

O2 and England Rugby: Wear the Rose

Entered by: M&C Saatchi Sport & Entertainment


International Sponsorship

Beko & FC Barcelona

Entered by: M&C Saatchi Sport & Entertainment

Bridgestone CHASE YOUR DREAM, NO MATTER WHAT

Entered by: WeAreFearless. and Golazo

DHL Rugby World Cup #EpicMoments

Entered by: DHL & Bright Partnerships

OPPO: Be A Shotmaker

Entered by: 160/90

Sony Interactive Entertainment x UCL - PlayStation F.C Final 

Entered by: Ear to the Ground

The UEFA Europa League Trophy Tour driven by Kia

Entered by: Right Formula

 

Best Use of Research and Evaluation

Sponsored by YouGov Sport

Boots brings Glory to Women’s Football

Entered by: MediaCom Sport & Entertainment

Hillary's Sponsors Homes on 4

Entered by: Channel 4

Love Island: The Cultural Zeitgeist

Entered by: ITV

Measurement of Land Rover's Rugby World Cup Sponsorship 2019

Entered by: MKTG

The Power of Live: Global Live Music Fan Study

Entered by: Live Nation

The eToro Fan Financial Statement

Entered by: Ear to the Ground


Best Use of Public Relations in a Sponsorship Campaign

Partnered by the PRCA

Beyond The Invisible: How Standard Life turned the lens on endometriosis

Entered by: Team Spirit & Material

CIPD Simplyhealth Wellbeing at Work

Entered by: b2b Partnerships

DHL Race to RWC Supporting Grassroots Rugby Globally

Entered by: DHL & Bright Partnerships

Paddy Power - Save Our Shirt

Entered by: Octagon

Virgin Media British Academy Television Awards 2019 PR Campaign

Entered by: Influence Communications

 

Special Award for Effective Use of a Smaller Budget

Anthony Nolan - Charity of the Year 

Sponsor:  haysmacintyre

Artichoke Trust & Believe Housing – Lumiere Durham, Keys of Light

Entered by: Artichoke

Give Nature a Break

Sponsor:  Forest Holidays

Entered by: National Parks

The Hometime Chip Shop Tour with Maldon Salt

Entered by: Bauer Media

 

Sponsorship Innovation of the Year

DHL x ESL – The Rise of EffiBOT

Entered by: DHL & Bright Partnerships

Game Changing content for Women's Sport

Sponsor: Visa

Entered by: Sky Media

Google Assistant & Live Nation Digital Programme

Entered by: Live Nation

NatWest & England Cricket

Entered by: M&C Saatchi Sport & Entertainment

Norwich City & Visit Tampa Bay partnership

Sponsor:  Tampa Bay

Entered by: Norwich City Football Club

Winning the iPhone battle through AR

Sponsor:  Vodafone

Entered by: Wavemaker

 

2020 Vision Award - Celebration of Craft & Creativity

Forward Thinking Drama on ITV

Sponsor: Hyundai

Entered by: Innocean UK and Havas Media UK

Give Nature a Break

Sponsor: Forest Holidays

Entered by: National Parks

Paddy Power - Save Our Shirt

Entered by: Octagon

Using Cinema to help Communities Defeat Terrorism  

Sponsor: Counter Terrorism Policing  

Entered by: Wavemaker

 We Believe in the Huuhkajat' - "The Huuhkajat through the Eyes of the Canaries"

Sponsor: Seriously Digital Entertainment

Entered by: Norwich City Football Club

 

SPONSORSHIP AGENCY OF THE YEAR

Sponsored by CSM Live

Winners of the 'Large', Medium to Boutique' and 'Innovation' prizes will be announced on March 24th.

 

  • 160/90
  • b2b partnerships 
  • Bright Partnerships
  • Ear to the Ground
  • M&C Saatchi Sport & Entertainment
  • MatchFit
  • Octagon
  • WeAreFearless.

 

 

View the 2019 Winners

Campaign of the Week

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