The UK Sponsorship Awards 2023 - The Shortlist

ARTS & CULTURAL SPONSORSHIP

Fashioning Masculinities: The Art of Menswear in partnership with Gucci 

Entered by:  V&A

Lexus & Sky Arts - The Big Design Challenge

Entered by: mSix&Partners

Morgan Stanley, Somerset House & The Courtauld

Entered by: Morgan Stanley

 

LIVE ENTERTAINMENT & EVENT SPONSORSHIP 

BST Hyde Park is Epic #withAmex

Entered by: AEG Group

DHL FAST-TRACK

Entered by: Bright Partnerships and Globe, Universal Music UK

2022 Mercury Prize with FREE NOW

Entered by: The Big Group

The Newt in Somerset & RHS Chelsea Flower Show

Entered by: Grand Central Creative

Happy Place & Nobody’s Child

Entered by: YMU Entertainment

Endless Music Moments & VOXI

Entered by: Bauer Media

 

SOCIAL PURPOSE, COMMUNITY OR CHARITY SPONSORSHIP

‘It all starts with a chance’ - Barclays

Entered by: M&C Saatchi Sport & Entertainment

Cadbury: Give A Doubt

Entered by: MKTG Sports & Entertainment

Quorn & Liverpool Football Club 'Double The Donations'

Entered by: Liverpool Football Club

Severn Trent - Official Nature & Carbon Neutral Partner of the Birmingham 2022 Commonwealth Games

Entered by: Severn Trent

Tackle HIV with ViiV Healthcare

Entered by: Beat Media Group

Xylem & Manchester City – Water Heroes Academy 

Entered by SPORTFIVE

 

EDUCATION AND LEARNING SPONSORSHIP

D&AD Shift With Google

Entered by: D&AD

Kodansha & Liverpool Football Club World Book Day 2022

Entered by: Liverpool Football Club

Meccano Co-Lab STEM Clubs

Entered by: SUPER.

Sky, Adobe & We Are Futures:  The Edit

Entered by: We Are Futures

 

BEST USE OF SPONSORSHIP TO ENCOURAGE ENVIRONMENTAL GOALS

OVO Energy & AEG Europe

Entered by: AEG Group

Severn Trent - Official Nature & Carbon Neutral Partner of the Birmingham 2022 Commonwealth Games

Entered by: Severn Trent

Xylem & Manchester City – Water Heroes Academy 

Entered by SPORTFIVE

 

BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY, EQUALITY & INCLUSION

‘Fun Football’ & McDonald’s

Entered by: Red Consultancy

‘Wear the Rose’ & O2

Entered by: M&C Saatchi Sport & Entertainment

'See The Person’ & RNIB

Entered by: Wavemaker UK and Channel 4

#FeelTheConnection Haptic Suits & Vodafone

Entered by: Fuse

‘More Than Movement’ with Voltarol

Entered by: Spark Foundry and Publicis Media Content

 

TV SPONSORSHIP - partnered by Thinkbox

Colgate sponsors Married At First Sight

Entered by: Channel 4 and Wavemaker UK

The Voice of Choice campaign - Go.Compare 

Entered by: Drum OMG & ITV

'Projections' - Hyundai sponsors Network Film on 4

Entered by: INNOCEAN UK and Havas Media UK

Lexus & Sky Arts - The Big Design Challenge

Entered by: mSix&Partners

Lidl & Sunday Brunch on Channel 4

Entered by: Channel 4

‘See The Person' & RNIB

Entered by: Wavemaker UK and Channel 4

‘More Than Movement’ with Voltarol

Entered by: Spark Foundry and Publicis Media Content

 

PRINT, RADIO & FILM SPONSORSHIPS

‘It’s High Time’ - Clarins and HELLO!

Entered by: Spark Foundry and SPP Media

DC League of Super Pets

Entered by: Warner Bros. Discovery

Home of Disney+ & Bauer Media

Entered by: Bauer Media

Tyler on KISS Afternoons with KFC

Entered by: Bauer Media

Kia Independent Cinema Partnership

Entered by: INNOCEAN UK and Havas Media UK

 

BEST USE OF TECHNOLOGICAL INNOVATION 

The Power Meter with Audi & Sky Sports

Entered by: Sky Media & PHD

Opening up tennis with the LTA & Deloitte

Entered by: Deloitte

Elton John X Vodafone presents #FeelTheConnection in AR

Entered by: Fuse

 

BRANDED CONTENT

discovery+ & Bauer Media: Reality Bites

Entered by: mSix&Partners

Munya’s Deep Issue Massage & Harry’s

Entered by: YMU Entertainment

Heinz & C4 ‘Flex Kitchen’ 

Entered by: Dentsu Creative

‘The Spillway’ & Range Rover

Entered by:Sky Media, Dentsu Creative & Dentsu X

'See The Person’ & RNIB

Entered by: Wavemaker UK and Channel 4

‘ConnectWith’ - Chelsea Football Club & Three

Entered by: Three & Mischief PR

 

CELEBRITY & INFLUENCER ENDORSEMENT

‘Time for a Check In’ -  Benenden Health

Entered by: Channel 4

Chase Bank & Commonwealth Games 2022

Entered by: EssenceMediacom Sport & Entertainment

Munya’s Deep Issue Massage and Harry’s

Entered by: YMU Entertainment

Heineken Deadline Day

Entered by: M&C Saatchi Sport & Entertainment

‘PE with Joe’ on tour with MINI BIG LOVE

Entered by: Wasserman

Dirty Laundry with Gemma Collins & Surf

Entered by: Mindshare UK

 

SPORTS SPONSORSHIP - partnered by Sport England

American Express Shirt Buy Back & Brighton & Hove Albion Football Club 

Entered by: Hope & Glory PR

‘It all starts with a chance’ - Barclays

Entered by: M&C Saatchi Sport & Entertainment

Chase Bank & Commonwealth Games 2022

Entered by: EssenceMediacom Sport & Entertainment

‘A Stay On The Green by Hilton’ Hilton

Entered by: Right Formula

‘Wear the Rose’ - O2

Entered by: M&C Saatchi Sport & Entertainment

Vodafone Business & Rugby League World Cup

Entered by: Right Formula

 

WOMEN’S SPORTS SPONSORSHIP - partnered by Women in Sport

‘Cheers to all fans’ - Heineken

Entered by: M&C Saatchi Sport & Entertainment

Heineken’s Women’s Euros

Entered by: M&C Saatchi Sport & Entertainment

‘Where Greatness is Made’ - Nationwide Building Society and England Football

Entered by: Hatch and Wavemaker UK

‘Wear the Rose’ - O2

Entered by: M&C Saatchi Sport & Entertainment

Southampton Football Club & Starling Bank

Entered by: Southampton Football Club

Sky Sports & Visa: ‘When more of us play, all of us win’

Entered by: Sky Media, Starcom and Publicis Media Content

 

GRASS ROOTS SPORTS SPONSORSHIP - partnered by Sport + Recreation Alliance

‘It all starts with a chance’ - Barclays

Entered by: M&C Saatchi Sport & Entertainment

'Building a partnership with purpose' - Skateboard GB & Habito

Entered by: Skateboard GB

Scottish Rugby Schools Week & Saltire Energy

Entered by: Global Sports Media

Reading Football Club & Select Car Leasing 

Entered by: Select Car Leasing 

The 2021 Rugby League World Cup & Vodafone

Entered by: Dentsu Creative

 

FOOTBALL SPONSORSHIP - partnered by SportBusiness

‘THE FIFA World Cup is Yours to Take’ - Budweiser

Entered by: Octagon

Cadbury FC

Entered by: MKTG Sports & Entertainment

EE Football

Entered by: Cake Group

‘Cheers to all fans’ - Heineken

Entered by: M&C Saatchi Sport & Entertainment

The Big Bitcoin Giveaway & sportsbet.io

Entered by: Southampton Football Club

The People’s Watchmaker - Christopher Ward

Entered by: Everton Football Club

 

ESPORTS OR GAMING SPONSORSHIP

Circle K & Pokemon Go

Entered by: PLAY - EssenceMediacom

DHL & ESL

Entered by: Bright Partnerships & adrivo

EXCEL ESPORTS and EE

Entered by: EXCEL ESPORTS & EE

LEGO DOTS & The Sims

Entered by: Venatus

Lucozade Energy & Xbox & Halo Infinite

Entered by: PLAY - EssenceMediacom

 

BUSINESS TO BUSINESS SPONSORSHIP

The Gallagher Leaders Trust

Entered by: Pitch

Sage - Official Insights Partner of The Hundred

Entered by: Sage & CSM Sport + Entertainment

Vodafone Business & Rugby League World Cup

Entered by: Right Formula

‘Driving a Changing World’ - Workday & F1

Entered by: MKTG Sports & Entertainment

 

BRAND SPONSORSHIP - sponsored by Sponsorium

BST Hyde Park is Epic #withAmex

Entered by: AEG Group

Colgate sponsors Married At First Sight

Entered by: Channel 4 and Wavemaker UK

DP World & European Tour Group

Entered by: 160 over 90

EE Football

Entered by: Cake Group

Go.Compare - The Voice of Choice campaign

Entered by: Drum OMG & ITV

Heineken - ‘Cheers to all fans’

Entered by: M&C Saatchi Sport & Entertainment

Lucozade Energy & Xbox & Halo Infinity

Entered by PLAY - EssenceMediacom

 

FIRST TIME SPONSOR AWARD

Chase Bank & Commonwealth Games 2022

Entered by: EssenceMediacom Sport & Entertainment

Hurtigruten Expeditions with Sky Media & The Media People

The Newt in Somerset & RHS Chelsea Flower Show

Entered by: Grand Central Creative

Sage - Official Insights Partner of The Hundred

Entered by: Sage & CSM Sport + Entertainment

Valspar Paint & NFL – ‘Bring The Colour’

Entered by: CSM Sport & Entertainment

The People’s Watchmaker - Christopher Ward

Entered by: Everton Football Club

 

SPONSORSHIP CONTINUITY

Bauer Media: The Home of Disney+

Entered by: Bauer Media

Wickes & Bauer Media

Entered by: Bauer Media

 

INTERNATIONAL SPONSORSHIP

‘The FIFA World Cup is Yours to Take’ - Budweiser

Entered by: Octagon

DC League of Super Pets

Entered by: Warner Bros. Discovery

DP World & European Tour Group

Entered by: 160 over 90

Heineken & ‘When You Drive, Never Drink’ 2022 launch

Entered by: M&C Saatchi Sport & Entertainment

 

RESEARCH, MEASUREMENT & EVALUATION - sponsored by YouGov

The Power Meter with Audi & Sky Sports

Entered by: Sky Media & PHD

‘Cheers to all fans’ - Heineken

Entered by: M&C Saatchi Sport & Entertainment

Hurtigruten Expeditions with Sky Media & The Media People

'Projections' - Hyundai sponsors Network Film on 4

Entered by: INNOCEAN UK and Havas Media UK

Tyler on KISS Afternoons with KFC

Entered by: Bauer Media

 

BEST USE OF PUBLIC RELATIONS - partnered by the Public Relations and Communications Association

American Express Shirt Buy Back & Brighton & Hove Albion Football Club 

Entered by: Hope & Glory PR

Fun Football & McDonald’s

Entered by: Red Consultancy

‘PE with Joe’ on tour with MINI BIG LOVE

Entered by: Wasserman

Three’s 5Gs with Chelsea Football Club

Entered by: Three & Mischief PR

Tackle HIV with ViiV Healthcare

Entered by: Beat Media Group

Vodafone Haptic Suits

Entered by: Fuse

 

BEST USE OF A SMALLER BUDGET

Kodansha & Liverpool Football Club World Book Day 2022

Entered by: Liverpool Football Club

Meccano Co-Lab STEM Clubs

Entered by: SUPER.

 

UKSA SPOTLIGHT AWARD - DRINKS SECTOR

‘The FIFA World Cup is Yours to Take’ - Budweiser

Entered by: Octagon

‘Cheers to all fans’ - Heineken

Entered by: M&C Saatchi Sport & Entertainment

The House of Peroni at BST Hyde Park

Entered by: AEG Group

 

20/20 VISION AWARD - CELEBRATION OF CRAFT & CREATIVITY

‘It’s High Time’ - Clarins and HELLO!

Entered by: Spark Foundry and SPP Media

Go.Compare  - The Voice of Choice campaign

Entered by: Drum OMG & ITV

‘A Stay On The Green by Hilton’ Hilton

Entered by: Right Formula

'Projections' - Hyundai sponsors Network Film on 4

Entered by: INNOCEAN UK and Havas Media UK

 

SPONSORSHIP INNOVATION OF THE YEAR

Circle K & Pokemon Go

Entered by: PLAY - EssenceMediacom

DHL & ESL

Entered by: Bright Partnerships & adrivo

‘Cheers to all fans’ - Heineken

Entered by: M&C Saatchi Sport & Entertainment

The Newt in Somerset & RHS Chelsea Flower Show

Entered by: Grand Central Creative

Sage - Official Insights Partner of The Hundred

Entered by: Sage & CSM Sport + Entertainment

#FeelTheConnection Haptic Suits & Vodafone

Entered by: Fuse

 

SPONSORSHIP AGENCY OF THE YEAR - sponsored by CSM Live

Shortlisted agencies

From the shortlist below, Awards will be made to Best Large, Medium to Boutique and Innovation agencies.

 

AEG Global Partnerships

Bright Partnerships 

EssenceMediacom Sport & Entertainment

Hatch

M&C Saatchi Sport & Entertainment

MatchFit

MKTG Sports + Entertainment

Octagon

Publicis Sport & Entertainment 

We Are Futures

WeAreFearless.