UK SPONSORSHIP AWARDS 2019 - THE SHORTLIST

SPONSORSHIP AGENCY OF THE YEAR

ARTS & CULTURAL SPONSORSHIPS

Airbnb and Dino Snores for Kids at the Natural History Museum
Sponsor: Airbnb
Entered by: Natural History Museum

DHL & Fashion - Drive Podcast series with the Business of Fashion
Sponsor: DHL
Entered by: DHL & Bright Partnerships

Charles Russell Speechlys Terrace Room Series - A Major Partnership with Somerset House
Sponsor: Charles Russell Speechlys
Entered by: Somerset House

The Royal Academy of Arts + BNY Mellon: RA250 Anniversary Partner
Sponsor: BNY Mellon
Entered by: The Royal Academy

The National Tour of Tim Peake’s Spacecraft - Samsung and the Science Museum Group
Sponsor: Samsung
Entered by: Samsung

Grosvenor Britain & Ireland and Frida Kahlo: Making Her Self Up at the V&A
Sponsor: Grosvenor Britain & Ireland
Entered by: Victoria and Albert Museum

Accenture & National Theatre - Partner For Innovation
Sponsor: Accenture
Entered by: Accenture

 

BRAND SPONSORSHIP - sponsored by Sponsorium

Game Changing - Barclays
Sponsor: Barclays
Entered by: Barclays

Rubicon Urban Crictionary
Sponsor: Rubicon
Entered by: Endeavor Global Marketing

NatWest Cricket has no boundaries
Sponsor: NatWest
Entered by: M&C Saatchi Sport & Entertainment

Barclaycard presents British Summer Time Hyde Park
Sponsor: Barclaycard
Entered by: AEG Presents

Evian Wimbledon 2018
Sponsor: Evian
Entered by: Wavemaker Content

 

BRANDED CONTENT

NCS PAQ-A-Punch
Sponsor: NCS
Entered by: The Story Lab

Uber: Where to, Britain? on All 4
Sponsor: Uber
Entered by: Channel 4

Experience Amazing with Lexus Escapes
Sponsor: Lexus
Entered by: m/SIX

FOX: Deep State
Sponsor: Fox Networks Group
Entered by: Mindshare UK

Strongbow leaves millennials gasping for more with MTV
Sponsor: Strongbow
Entered by: Sky Media

The Secret Life of 5 Year Olds on Holiday With Thomas Cook on Channel 4
Sponsor: Thomas Cook
Entered by: Channel 4

 

BRANDED CONTENT - SPORT FOCUS

Rubicon Urban Crictionary
Sponsor: Rubicon
Entered by: Endeavor Global Marketing 

Standard Chartered Celebrates The Power of Numbers
Sponsor: Standard Chartered
Entered by: Octagon

Hilton Golf - Best Bed on the Course
Sponsor: Hilton
Entered by: Right Formula

Delta reached new heights with Sky Sports and The Masters
Sponsor: Delta Air Lines
Entered by: Sky Media

Bridgestone Chase Your Dream, No Matter What
Sponsor: Bridgestone
Entered by: WeAreFearless.

Evian Wimbledon 2018
Sponsor: Evian
Entered by: Wavemaker Content

 

BUSINESS TO BUSINESS SPONSORSHIP

Accenture’s Strategic Sponsorship of the CBI Annual Conference 2018
Sponsor: Accenture
Entered by: Accenture

Yokohama and Chelsea FC – Drive for More
Sponsor: Yokohama
Entered by: Pitch Marketing Group

Charles Russell Speechlys Terrace Room Series - A Major Partnership with Somerset House
Sponsor: Charles Russell Speechlys
Entered by: Somerset House

Vodafone Guardian
Sponsor: Vodafone
Entered by: Wavemaker Content

Infosys ATP Technology Innovation Showcase
Sponsor: Infosys
Entered by: Bright Partnerships

 

BEST USE OF CELEBRITY & INFLUENCER ENDORSEMENT

Sponsor: The Power of Support - Team England
nPower
Entered by: Ear to the Ground

Susie Goodall Racing, Delivered by DHL
Sponsor: DHL
Entered by: Maverick Sports + Entertainment

Cadbury FC - Ambassador Squad
Sponsor: Cadbury
Entered by: MKTG

Ryvita x Davina McCall
Sponsor: Ryvita
Entered by: Wavemaker Content

Voxi 2018: Launching a brand in under 10 seconds
Sponsor: Vodafone/Voxi
Entered by: Wavemaker Content

 

SPONSORSHIP CONTINUITY - Media

Coupling up with Love Island and Superdrug
Sponsor: Superdrug
Entered by: Mindshare UK

Volvo: The Tide of Change
Sponsor: Volvo Cars UK
Entered by: Mindshare UK

Absolute Breakfast Radio With Wickes, 
Absolute Radio and The Story Lab
Sponsor: Wickes

 

BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY & INCLUSIVITY

Aviva and Proud Canaries FC: Championing Diversity and Inclusion in Football
Sponsor: Aviva
Entered by: Aviva

Pride
Sponsor: Barclays
Entered by: Barclays

The Power of Support - Superhero Series
nPower
Entered by: Ear to the Ground

NatWest Cricket has no boundaries
Sponsor: NatWest
Entered by: M&C Saatchi Sport & Entertainment

boohoo & boohooMAN Headline Sponsorship of Brighton & Hove Pride 2018
Sponsor: boohoo & boohooMAN
Entered by: PAVE London Events & Marketing

NatWest Cricket Media Sponsorship
Sponsor: NatWest 
Entered by: Zenith, ESPN and the Guardian

Accenture & National Theatre - Partner For Innovation
Sponsor: Accenture
Entered by: Accenture

 

EDUCATION & LEARNING SPONSORSHIP

UBTECH: City in the Community: City Stars ICT Programme
Sponsor: UBTECH Robotics
Entered by: City Football Group

The National Tour of Tim Peake’s Spacecraft - Samsung and the Science Museum Group
Sponsor: Samsung
Entered by: Science Museum Group

The Big Battery Hunt
Sponsor: Duracell
Entered by: We Are Futures

Get Set To Eat Fresh With Aldi and Team GB
Sponsor: Aldi
Entered by: EdComs

 

FIRST TIME SPONSOR AWARD

UBTECH: City in the Community: City Stars ICT Programme
Sponsor: UBTECH Robotics
Entered by: City Football Group

Rovio & Everton Football Club
Sponsor: Rovio
Entered by: Everton FC

How Sun Bingo became part of The Jeremy Kyle Show’s DNA
Sponsor: Sun Bingo
Entered by: m/SIX

All Out Beauty at AEG Presents All Points East
Sponsor: All Out Beauty
Entered by: AEG Presents

Loch Lomond Whiskies: the Official Spirit of The Open
Sponsor: Loch Lomond Whiskies
Entered by: Right Formula

 

BEST FOOTBALL SPONSORSHIP - COMPETITIONS & LEAGUES

Cashback of the Net!
Sponsor: Barclays
Entered by: Barclays

Cadbury’s Premier League Partnership
Sponsor: Cadbury
Entered by: MKTG

Mars & The FA – The Sweetstake
Sponsor: Mars Wrigley Confectionery
Entered by: Octagon

Sheffield & District Junior Sunday League
Sponsor: First Bus South Yorkshire
Sheffield & District Junior Sunday League

Complete Confidence With Volkswagen SUVs
Sponsor: Volkswagen
Entered by: adam&eveDDB

Light Up The FIFA World Cup
Sponsor: Budweiser
Entered by: Octagon

 

BEST FOOTBALL SPONSORSHIP - CLUB

Yokohama and Chelsea FC – Drive for More
Sponsor: Yokohama
Entered by: Pitch Marketing Group

Aviva’s Community Partnership of Norwich City: Championing Diversity and Inclusion with Proud Canaries FC
Sponsor: Aviva
Entered by: Aviva

DHL UNITED. DELIVERED.
Sponsor: DHL
Entered by: Bright Partnerships & Brand Brewery

Rovio & Everton Football Club
Sponsor: Rovio
Entered by: Everton FC

SAP + Manchester City 'Who's The Blue?'
Sponsor: SAP
Entered by: Momentum Worldwide

 

BEST GAMING BASED SPONSORSHIP

DHL x ESL - ‘Moments that Deliver’
Sponsor: DHL
Entered by: DHL & Bright Partnerships

OnePlus Fnatic Sponsorship
Sponsor: OnePlus
Entered by: Fnatic

Rovio - Angry Birds Evolution
Sponsor: Rovio
Entered by: Everton FC

 

GRASS ROOTS SPORTS SPONSORSHIP - supported by Sport + Recreation Alliance

NFL Flag Presented by Subway
Sponsor: Subway
Entered by: MediaCom Sport & Entertainment

Wickes - Kits 4 Clubs
Sponsor: Wickes
Entered by: MKTG

Royal Bank RugbyForce
Sponsor: Royal Bank of Scotland
Entered by: Royal Bank of Scotland

The Power of Support - Superhero Series
Sponsor: nPower
Entered by: Ear to the Ground

Sheffield & District Junior Sunday League
Sponsor: First Bus South Yorkshire
Entered by: Sheffield & District Junior Sunday League

 

INTERNATIONAL SPONSORSHIP

GREAT Britain Campaign x the Clipper Race
Sponsor: GREAT Britain Campaign
Entered by: Clipper Round the World Yacht Race

Enervit and the IRONMAN European Tour
Sponsor: Enervit
Entered by: IRONMAN

Team AkzoNobel in the Volvo Ocean Race
Sponsor: AkzoNobel
Entered by: Mallory Group

Susie Goodall Racing, Delivered by DHL
Sponsor: DHL
Entered by: Maverick Sports + Entertainment

Standard Chartered Celebrates The Power of Numbers
Sponsor: Standard Chartered
Entered by: Octagon

DHL UNITED. DELIVERED
Sponsor: DHL
Entered by: Bright Partnerships & Brand Brewery

 

LIVE ENTERTAINMENT & EVENT SPONSORSHIP

Dave - Official Commentator of Victorious Festival
Sponsor: Dave
Entered by: Global & UKTV

Light on the Shore with Edinburgh Gin Seaside: an Edinburgh International Festival & Edinburgh Gin Partnership
Sponsor: Edinburgh Gin
Entered by: Edinburgh International Festival

Co-op x Live Nation: Close to the Festival Fan
Sponsor: Co-op
Entered by: ISG Live

Hilton Golf - Official Partner of the BMW PGA Championship
Sponsor: Hilton
Entered by: Right Formula

Ulster Bank’s Balmoral Show Campaign - Evidencing Help for What Matters
Sponsor: Ulster Bank
Entered by: RBS Group

 

MOST EFFECTIVE USE OF MASS PARTICIPATION SPONSORSHIP

Artichoke Trust: PROCESSIONS
Sponsor: 30% Club
Entered by: Artichoke Trust

British Cycling & HSBC UK Let’s Ride Events
Sponsor: HSBC UK
Entered by: British Cycling

Samsung x Tough Mudder Super Slow-mo
Sponsor: Samsung
Entered by: M&C Saatchi Sport & Entertainment

Simplyhealth’s partnership with the Great Run Series
Sponsor: Simplyhealth
Entered by: The PHA Group

The Power of Support - Superhero Series
Sponsor: nPower
Entered by: Ear to the Ground

Pride
Sponsor: Barclays
Entered by: Barclays

 

BEST USE OF MOBILE IN SPONSORSHIP CAMPAIGNS

Samsung x Tough Mudder Super Slow-mo
Sponsor: Samsung
Entered by: M&C Saatchi Sport & Entertainment

Coupling up with Love Island and Superdrug
Sponsor: Superdrug
Entered by: Mindshare UK

Kellogg’s and Love Island turn the nation into Cereal Daters
Sponsor: Kellogg’s
Entered by: The Story Lab

KISS Ibiza With Carphone Warehouse and Blue 449
Sponsor: Carphone Warehouse
Entered by: Bauer Media

 

PRINT, RADIO & FILM SPONSORSHIP

Movember - Stop Men Dying Too Young
Sponsor: News International
Entered by: Bridge Studio at News UK

Magic Breakfast sponsorship with Benson for Beds & RP2 Media
Sponsor: Bensons For Beds
Entered by: Bauer Media

Just Eat’s World Cup Partnership with talkSPORT
Sponsor: Just Eat
Entered by: m/SIX

NatWest Cricket Media Sponsorship
Sponsor: NatWest 
Entered by: Zenith, ESPN and the Guardian

Vodafone Guardian
Sponsor: Vodafone
Entered by: Wavemaker Content

FOX: Deep State
Sponsor: Fox Networks Group
Entered by: Mindshare UK

 

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGN - supported by the PRCA

Cirkle scores a PR Touchdown for Just For Men’s NFL London Games sponsorship
Sponsor: Just For Men
Entered by: Cirkle

Simplyhealth’s partnership with the Great Run Series
Sponsor: Simplyhealth
Entered by: The PHA Group

Bridgestone UK’s Olympic partnership campaign Chase your Dream, No Matter What: Daley Thompson’s pop-up gym
Sponsor: Bridgestone
Entered by: WeAreFearless.

 

BEST USE OF RESEARCH AND EVALUATION - sponsored by SMG Insight

Sponsorship 982
Entered by: ITV

Sky Bet & Football Daily - Back of the Net
Sponsor: Sky Bet
Entered by: Sky Media & Differentology

ECB Partner Evaluation Consultancy
Sponsor: ECB
Entered by: MKTG

 

JUDGES’ AWARD FOR BEST RIGHTS HOLDER

SPECIAL AWARD FOR EFFECTIVE USE OF A SMALLER BUDGET

Voxi Beach Cleans With Boardmasters
Sponsor: Voxi
Entered by: Wavemaker Content

Royal Bank RugbyForce
Sponsor: Royal Bank of Scotland
Entered by: Royal Bank of Scotland

Dave - Official Commentator of Victorious Festival
Sponsor: Dave
Entered by: Global & UKTV

Sheffield & District Junior Sunday League
Sponsor: First Bus South Yorkshire
Entered by: Sheffield & District Junior Sunday League

 

BEST USE OF SOCIAL MEDIA & ONLINE PLATFORMS

Co-op & Live Nation: Closer to the Festival Fan
Sponsor: Co-op
Entered by: Live Nation

FOX: Deep State
Sponsor: Fox Networks Group
Entered by: Mindshare UK

SAP + Manchester City 'Who's The Blue?'
Sponsor: SAP
Entered by: Momentum Worldwide

Bad Canteen by Schwartz
Sponsor: Schwartz
Entered by: Spark Foundry and Publicis Media Content

NCS PAQ-A-Punch
Sponsor: NCS
Entered by: The Story Lab

Nobody puts Baileys in a Corner - The Story Lab in collaboration with Carat and Jungle Creations
Sponsor: Baileys
Entered by: The Story Lab

 

SOCIAL PURPOSE SPONSORSHIP

The Great British High Street Awards 2018 proudly supported by Visa
Sponsor: Visa
Entered by: Bright Partnerships

Santander Cycles University Challenge
Sponsor: Santander
Entered by: Santander

NCS PAQ-A-Punch
Sponsor: NCS
Entered by: The Story Lab

Nationwide#TogetherAgainstHate
Sponsor: Nationwide
Entered by: Wavemaker Content

 

SPORTS SPONSORSHIP - supported by Sport England and UK Sport

DHL UNIITED. DELIVERED
Sponsor: DHL
Entered by: Bright Partnerships & Brand Brewery

Rubicon Urban Crictionary
Sponsor: Rubicon
Entered by: Endeavor Global Marketing

Hilton Golf - Official Partner of The European Tour
Sponsor: Hilton
Entered by: Right Formula

Loch Lomond Whiskies: the Official Spirit of The Open
Sponsor: Loch Lomond Whiskies
Entered by: Right Formula

Müller Sponsor British Athletics & Athletics Ireland on their mission to get the nation active
Sponsor: Müller
Entered by: Sylo Communications

Evian Wimbledon 2018
Sponsor: Evian
Entered by: Wavemaker Content

 

SUSTAINABILITY SPONSORSHIP

The Long Swim
Sponsor: FXTM
Entered by: FXTM

Volvo: The Tide of Change
Volvo Cars UK
Entered by: Mindshare UK

Voxi Beach Cleans With Boardmasters
Sponsor: Voxi
Entered by: Wavemaker Content

CELC and Fashioned from Nature at the V&A
Sponsor: CELC - European Confederation of Flax and Hemp
Entered by: Victoria and Albert Museum

 

TV SPONSORSHIP - supported by Thinkbox

Coupling up with Love Island and Superdrug
Sponsor: Superdrug
Entered by: Mindshare UK

Screwfix
Sponsor: Screwfix
Entered by: Wavemaker Content

Complete Confidence With Volkswagen SUVs
Sponsor: Volkswagen
Entered by: adam&eveDDB

Tombola Bugs - I’m a Celebrity, Get Me Out of Here!
Sponsor: tombola arcade
Entered by: Über Agency

Citroen sponsors First Dates on Channel 4
Sponsor: Citroen
Entered by: Channel 4

 

BEST SPONSORSHIP OF WOMEN’S ACTIVITIES - partnered by Women in Sport

Effort is Effort
Sponsor: AIG
Entered by: Octagon

Artichoke Trust: PROCESSIONS
Sponsor: 30% Club
Entered by: Artichoke Trust

Everton 18/19 Away Kit Launch
Sponsor: Umbro
Entered by: Everton FC

Global and Smirnoff: Equalising Music
Sponsor: Smirnoff
Entered by: Global

Susie Goodall Racing, Delivered by DHL
Sponsor: DHL
Entered by: Maverick Sports + Entertainment

#ThisisOurTime
Sponsor: Skoda
Entered by: Fuse

 

SPONSORSHIP INNOVATION OF THE YEAR

Accenture & National Theatre - Partner For Innovation
Sponsor: Accenture
Entered by: Accenture

DHL x ESL - Moments that Deliver’
Sponsor: DHL
Entered by: DHL & Bright Partnerships

Infosys ATP Technology Innovation Showcase
Sponsor: Infosys
Entered by: Bright Partnerships

FOX: Deep State
Sponsor: Fox Networks Group

Entered by: Mindshare UK
Voxi 2018: Launching a brand in under 10 seconds
Sponsor: Voxi
Entered by: Wavemaker Content

Rovio - Angry Birds Evolution
Sponsor: Rovio
Entered by: Everton FC

UBTECH & City in the Community: City Stars ICT Programme
Sponsor: UBTECH Robotics
Entered by: City Football Group