Sponsorship in the News

Havas S&E To Manage Kia Oval Rebrand

Having brokered the deal back in December for Kia Motors UK to become the headline sponsor of The Oval Cricket Ground, sports marketing agency Havas Sports & Entertainment has also been appointed to manage the brand changeover of the iconic...

RFL Selected As Delivery Partner of Active Women

The RFL has been selected as a delivery partner in a new national project that aims to get 30,000 women playing ‘doorstep sport’. Active Women has been unveiled by Sport England which is investing £2.295 million of National Lottery funding into...

Co-operative Signs As Title Sponsor Of PEA Awards

The Co-operative has signed as title sponsor of the inaugural People and Environment Achievement Awards (PEA Awards), which will take place on 2nd March 2011 in London.
The event will be known as the ’PEA Awards, in association with The Co-...

Icon brings Aviva’s ‘Big Picture’ campaign to life with MEI

Icon:MEI, the event production arm of branding specialists Icon, has been instrumental in the design and implementation of Aviva’s ‘The Big Picture’ campaign. This innovative, global campaign has involved wrapping and projecting a selection of...

Maximuscle To Sponsor Female Weightlifting Champion

Sports nutrition brand Maximuscle has agreed a sponsorship deal with British female weightlifting star Zoe Smith.
The Hemel Hempstead-based company, which is part of Maxinutrition group, will provide Smith with tailored nutritional support...