Sponsorship in the News

Dyson Heats Up Ice Rink

Sponsorship agency brandmeetsbrand has brokered a partnership between PWR Events who run the Tower of London Ice Rink and Dyson.  Dyson is using the event to promote its new product the Dyson Hot fan heater. 

Using touch...

Football League Selects Prostate Cancer Charity

The Prostate Cancer Charity has been selected as The Football League’s Official Charity Partner for the 2012/13 season.

The announcement follows a vote by more than 65,000 Football League fans, club Chief Executives and...

Sponsorship Awards Seek Winning Campaigns – Final Deadline 23rd January 2012

Countdown has begun towards the final deadline for the 2012 Hollis Sponsorship Awards. Celebrate the success of your sponsorship campaigns by entering the ‘Oscars’ of the sponsorship industry now. 

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Johnstone's Paint Trophy - Firm Fixture Until 2015

Johnstone’s Paint has renewed its sponsorship of The Johnstone’s Paint Trophy for a further three seasons. 

The announcement was made at Wembley Stadium, with the release of thousands of multi-coloured balloons to...

Fast Track To Promote Acclaimed Designer Reem Acra And Her Sponsorship Of FEI World Cup Dressage

Sports marketing agency Fast Track has been appointed by the FEI to promote New York-based designer Reem Acra and her title sponsorship of the Reem Acra FEI World Cup™ Dressage. With a royal following and a high profile clientele,...