Sponsorship in the News

Under Armour Unveils New Spurs Kit

Under Armour and Tottenham Hotspur Football Club have unveiled the Club's new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour's first kit supply agreement with a...

Barclays Extends Premier League Deal To 2016

Barclays and the Premier League have agreed a three-year deal for Barclays to continue as the global title sponsor of the Barclays Premier League to 2016.

Wth a value of £40m a season to the Premier League, the deal will run...

Littlewoods Sponsors Superstar On ITV1

Online and home shopping retailer Littlewoods, part of the Shop Direct Group, is the sponsor of ITV's new entertainment format, Superstar, in a package conceived in partnership with Carat. 

The deal, negotiated by ITV...

comparethemarket.com Sponsors Coronation Street

comparethemarket.com will be the new sponsor of Coronation Street. The fully integrated three-year sponsorship package was negotiated by ITV Commercial and Newcast, ZenithOptimedia's sponsorship and content division, on behalf of...

Capital One Sponsors Football League

UK credit card company Capital One has agreed a new four year title sponsorship with The Football League for its showpiece cup competition, the League Cup. From the start of the 2012/13 season, the 52 year old knockout competition will be...