Sponsorship in the News

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FLEXISEQ Strengthens Sport Ambassador Line-up

Drug free, pain relieving gel, FLEXISEQ, used to treat sufferers of osteoarthritis (OA) and joint damage, has made additions to its team of brand ambassadors.  Former England prop and Rugby World Cup winning legend, Jason Leonard, joins...

Citizen To Sponsor Five ISU Official Competitions

Citizen Watch Co., Ltd continues this winter with its sponsorship of the International Skating Union (ISU) beginning with the competition in Barcelona.  As one of the official sponsors for this year's finals, Citizen remains the longest...

GMR Marketing Appoints Crispin Bolt Client Services Director For Motorsport

 

Global sponsorship and brand experience agency GMR Marketing has appointed Crispin Bolt as its new Client Services Director for Motorsport.

Based out of the agencies EMEA HQ in London, Bolt joins in January...

Synergy Launches New Valuation Tool - Synergy Decisions

Synergy has developed a tool which it says will help brands value sponsorships in the same way that companies and other assets are valued. Sponsorship impacts business revenue and costs, so should therefore be treated as any other financial asset...