Sponsorship in the News

Wine Brand Trivento Extends Premiership Rugby Partnership

Argentinian wine brand Trivento has extended its Premiership Rugby Partnership for an additional two seasons. Grand Central Creative negotiated the dealfollowing a successful 2014/15 season sponsorship which helped Bodega Trivento establish...

Under Armour #EarnYourArmour

Under Armour will next week launch its first live social engagement campaign in the UK, Earn Your Armour, which will see Leigh Halfpenny and other professional athletes take to social media with Under Armour to challenge the online training...

BOC Backs Darts Champion Van Barneveld

Defending Premier League Darts champion Raymond van Barneveld is sporting the BOC branding for the first time after a partnership with BOC’s Gas and Gear retail stores was agreed for the current season.

Head of...

Marston's Beer Company Renews With Hampshire

Hampshire Cricket has renewed its sponsorship deal with Marston’s Beer Company. Marston’s Pedigree, the Official Beer of English Cricket, also retains its status as the Official Beer of the Ageas Bowl.Pedigree will also become...

Octagon Marketing Launches In Istanbul

Sponsorship consulting practice and sports and entertainment marketing specialist Octagon has launched in Turkey this week through a strategic alliance with Sportsnet Group. 

Octagon and Sportsnet Group, Turkey’s first sports-...