Activative Campaign of the Week: FIFA And The World Health Organisation (WHO) Video Series Offered ‘Five Key Tactics’ To Ward Off Coronavirus

Fronted by a team of famous football coaches and managers, the collaboration includes a range of initiatives aimed at tackling the spread of the pandemic and aims to raise awareness of the steps the public can take to limit the reach of the disease.

Among those featured in the social spot series are FIFA Head of Global Football Development Arsene Wenger, as well as Spurs managers present and past in Jose Mourinho and Mauricio Pochettino, as well as Manchester United Women’s coach Casey Stoney and former US Women’s National team boss Jill Ellis.

https://www.youtube.com/watch?v=7Vwd5qVrOZ0&feature=emb_title

Comment:

The football world is reacting through a varied range of approaches, Liverpool issued a serious and sober message to fans, while Manchester City and Southampton played noughts and crosses on Twitter in the absence of any football and FIFA has stepped up here with a little genuine leadership.

Links:

FIFA

http://www.fifa.com/

https://twitter.com/FIFAcom

https://www.instagram.com/fifa/

https://www.youtube.com/user/FIFATV

WHO

https://www.who.int/

https://www.instagram.com/who/

https://www.facebook.com/WHO

https://www.youtube.com/user/who

This case study originally appeared on Activative: which offers clients creative and strategic intelligence to fuel game-changing sports and sponsorship marketing. www.activative.co.uk