Zain Group named official title sponsor for Arab Gulf Cup

Mobile Telecommunications company Zain Group has signed as official title sponsor for the Arab Gulf Cup, in a deal brokered by the Arab Gulf Cup Football Federation’s (AGCFF) commercial agency, IMG.

The biennial international football competition will be known as the ‘Khaleeji Zain 25’ for the upcoming 25th edition, taking place between 6-19 January 2023, marking the first time the tournament will have an official title sponsor.

The competition will feature eight national teams from Bahrain, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, the UAE and Yemen, and will be hosted in Iraq for the first time since 1979 in the host city of Basra. 

IMG and AGCFF announced their commercial partnership last year to market the media rights and sponsorship agreements for the next six Arab Gulf Cups from 2023 to 2031. Alongside naming rights opportunities, the partnership includes perimeter advertising deals and assistance in corporate hospitality sales.