Yorkshire Bank Revealed As First Tour de Yorkshire Sponsor

Yorkshire Bank has been unveiled as the first sponsor of the inaugural Tour de Yorkshire. The three-year deal will see Yorkshire Bank secure exclusive rights of the race’s coveted sprinter’s jersey. The three-day event, which starts on Friday May 1, builds on the legacy of the Tour de France. 

Yorkshire Bank already actively supports cycling in Yorkshire as sponsor of Yorkshire Bank Bike Libraries initiative. Launched in December last year, the ambitious scheme, in partnership with Cycle Yorkshire, aims to help get more people across Yorkshire cycling, especially young people. The bank's investment is creating a network of refurbished bikes that are available on loan through bike libraries across Yorkshire.

Helen Page, Customer Experience, Products & Marketing Director at Yorkshire Bank, said; “We’re proud to support cycling in Yorkshire at all levels, from children borrowing library bikes to welcoming professional riders to the county. This sponsorship is a natural extension to our existing commitment and I hope this exciting race will inspire more riders of all ages and abilities to enjoy the benefits of cycling.”

The race, which is expected to become the UK’s flagship cycling event in 2015, will have four jerseys amongst which there will be one for sprinters, King of the Mountains and overall classification.