Yodel Sponsors The Tour of Britain

Parcel delivery company Yodel has renewed its role as lead sponsor and official logistics partner of cycling's The Tour of Britain.

This is the third year that Yodel has been involved with the event, and the second as a lead sponsor. The partnership deal between Yodel and The Tour of Britain will see The Tour's Sprints competition branded as the Yodel Sprints Competition, with three ‘hotspot’ Yodel Sprints taking place on each stage of the 2012 race.

As part of the sponsorship deal, Yodel will also become Official Logistics Partner to The Halfords Tour Series.

Yodel will also remain Official Logistics Partner to The Tour Rides, The Tour of Britain’s amateur mass participation cycle riders, where over 5,000 amateur cyclists are expected to take on the challenge of riding routes inspired by The Tour this Summer.