Women's Six Nations Appoints CSM Sport And Entertainment As Strategic Partner

Women’s Six Nations has appointed CSM Sport and Entertainment (CSM) as its strategic partner and exclusive sponsorship agency. CSM will source new commercial partners for the annual rugby championship, having already provided a strategic brand review for the property.

Conceived in 1995, the women’s international rugby union competition was originally contested with five nations, growing to six European women’s national teams in 2002.

Six Nations Rugby CEO, Benjamin Morel, who joined the business at the end of 2018, has catalysed a renewed focus on the women’s game, with the Women’s Six Nations brand and commercial review a strategic priority.

CSM has undertaken qualitative and quantitative research into current perceptions of the Women’s Six Nations, which helped to establish a target audience, fan base and commercial strategy for the tournament.

Charlie McEwen, CEO of Rugby and Special Projects at CSM said: "It’s been fantastic working with the Women’s Six Nations to reposition the brand and establish the foundations for future growth. At CSM, we have a rich heritage working in rugby and will look to leverage the experience and understanding we have across the business, to propel the competition on its new journey. The opportunity with women’s rugby has never been greater, so we look forward to finding future commercial partners for the property.” 

Ben Morel added: "The development of the Women’s Six Nations is an absolute priority for me and it’s fantastic to have CSM working with us to help refresh our offering and secure new partnerships. We are confident that their strong history in rugby, coupled with our own expertise, will bring about an exciting new chapter for the Women’s Six Nations.”