Women In Sport Launch #Timetogether Campaign To Get Teenage Girls And Mums Active

Women in Sport, the UK charity that researches sport purely from the perspective of women and girls, has launched #TimeTogether, a new national campaign which aims to  empower daughters and mums to get active. Working in collaboration with creative & content agency Lucky7, and in partnership with commercial radio company Global, Women in Sport will be inviting daughters and mums to set aside time to develop their relationship with each other, and with exercise. 

A number of organisations including Places Leisure, Wildlife Trust, Her Spirit, Our Parks, Canal and River Trust, BMC, and This Mum Runs will be offering activity ideas for mums and daughters across the UK to try, and share their experiences using #TimeTogether on Twitter, Facebook and Instagram. 

#TimeTogether is a development of Women in Sport’s teenage girls research, looking at how the relationship between mother and daughter can be instrumental in encouraging teenage girls to be active. Currently only 42% of teenage girls meet physical activity guidelines and just under a third of girls (32%) are inactive, engaging in less than an average of 30 minutes activity per day. (Sport England Active Lives Children and Young People Survey Academic Year 2018/2019). Mothers are often reluctant to allocate time for themselves to be active with, 32% of women saying that they couldn’t prioritise exercise during lockdown as they had too much to do for others. (Women in Sport, Lockdown Research, 2020) 

The #TimeTogether campaign will be running from 5th to 31st October. For more information visit www.womeninsport.org/timetogether