Women’s Tour Seeks Title Sponsor For 2017 Race

London will host the final stage of The Women’s Tour cycle race on Sunday 11 June, after the Mayor of London Sadiq Khan helped Olympic Champion Katie Archibald unveil the route for the 2017 event, which takes place from 7 to 11 June this year. 

The fourth edition of the world leading race will also include stages in Northamptonshire, Warwickshire, Stoke-on-Trent & Staffordshire and Derbyshire, plus a new charity partnership with Breast Cancer Care to celebrate 25 years of the pink ribbon.

All of the world’s top 15 pro teams will take part in the race, which is televised by ITV and a key part of the UCI Women’s WorldTour. Riders will include the world’s number one team Boels Dolmans, of defending race champion Lizzie Deignan, multiple World and Olympic Champion Marianne Vos and team Wiggle HIGH5, ensuring British fans can again look forward to cheering on the world’s best riders on British roadss.  In addition the British-based Drops and WNT teams will complete the 17 team field.

The final stage of The Women’s Tour will take place over 14 laps of the same iconic 6-kilometre circuit as used by the men’s Tour of Britain, starting and finishing on Regent Street St James and featuring the likes of Piccadilly Circus, Trafalgar Square and Whitehall on every lap.

Sadiq Khan, Mayor of London, said: “I’m really excited that the most prestigious women’s cycling race in the world is coming to the streets of central London for the first time.  

 “Londoners will be able to see their Olympic heroes and the world’s top riders competing up close, reviving the excitement we all felt during the Olympics. The race shows our continuing commitment to London hosting the very best sporting events in world. 

A major opportunity exists for a brand to become the naming rights sponsor of the event and its male equivalent The Tour of Britain from 2017 and organisers SweetSpot Group are keen to discuss this opportunity with potential sponsors. Interested parties who wish to find out more information should contact SweetSpot Commercial Director Alastair Grant on 01932 831 485 or a.grant@thetour.co.uk