Wiltshire Farm Foods Partners English Indoor Bowling Association

Wiltshire Farm Foods has agreed an official partnership deal with the English Indoor Bowling Association Ltd (EIBA), the national governing body for the sport of flat green Indoor Bowls.

As part of the partnership Wiltshire Farm Foods will be the shirt sponsor for the England Men’s and Ladies Senior International Teams as well as title sponsor of the Men’s Over 60s National County Competition.

Throughout the indoor season Wiltshire Farm Foods will be actively promoting the sport of indoor bowls to its customers throughout England and offering their services to the 100,000 individual bowlers, via engaging with their Clubs at a local level.

Richard Woodward, Wiltshire Farm Foods’s head of marketing said: “We are delighted to be working with the EIBA to promote the game to wider audiences and encourage more people to play the sport. Living an active life and eating delicious and nutritious food are key components in living healthier lives which is why we see this partnership as a positive one.

The sponsorship was brokered by the EIBA’s exclusive commercial agency, CMSeven.