Wiggle Sponsors Two Limelight Sports Events

Two major events, Race the World and London Duathlon both owned and run by Limelight Sports, the mass participation sport engagement agency, are to be sponsored by Wiggle, the UK’s leading online cycling store.

The world's largest duathlon has secured headline partnership ahead of the  2015 event and Race the World will be receiving full support from dhb, Wiggle’s own brand, as Official Bike Wear Supplier as well as Wiggle Nutrition as Official Nutrition Supplier to take riders across the US this November.

The agreement between London Duathlon and Wiggle sees the Run/Bike/Run event re-named Wiggle London Duathlon. Portsmouth-based Wiggle was founded in 1999 initially to sell cycling accessories but by 2003 had expanded its offer to include running and swimming goods. Today it’s a leading online retailer for road cyclists and triathletes. From its side, London Duathlon will celebrate its 11th anniversary this year since it first took place in 2005, and will be taking place on 20th September.  In 2014 a record 3,500 athletes registered for the multi-sport event which is the only mass participation event to close Richmond Park annually, enabling participants to compete in a Central London location traffic free. 

Race the World is a global race which gives both male and female amateur athletes the opportunity to take part in a once in a lifetime challenge by becoming members of cycling teams that will compete in a race across America this November. It is the first fully supported and professionally organised race across America and provides a unique and demanding challenge for cyclists who are willing to take on new challenges working as part of a team. dhb, Wiggle’s own brand, comes on board as Official Bike Wear Supplier and Wiggle Nutrition as Official Nutrition Supplier.

Bastien Hibon, Marketing Director of Limelight Sports commented, “We are delighted to have secured such a wide ranging agreement with Wiggle.  Their reputation and position in the marketplace adds significantly to both London Duathlon and Race the World.  These innovative events are owned by Limelight Sports and partnering with Wiggle will bring the joint passion of our two companies to help inspire and support everyday people to achieve their best as well as helping to redefine sport and make participation sport personal”.