#WePlayStrong Launches Content Series #TrainAtHome In Partnership With UEFA Women’s Football Sponsor Visa

Together #WePlayStrong has launched a new content series, #TrainAtHome, in partnership with UEFA women’s football sponsor Visa. The series gives fans an insight into how some of the biggest names in women’s football have adapted their own lives, exercise routines and diets during this difficult period that the world finds itself in.

Working with #TeamVisa athletes, in addition to #WePlayStrong’s core squad of content creators, stars including Beth Mead (Arsenal, England), Nadia Nadim (PSG, Denmark) and Nikita Parris (Lyon, England) will be sharing their personal workouts that can be followed by anyone at home. The stars will also be sharing recipe ideas, as well as a daily vlog where they show how they are keeping themselves entertained while staying safe at home.

Changing perceptions of the women’s game, supporting the growth of participation and generating revenues are at the heart of the women’s football strategy. Together #WePlayStrong and Visa were keen to create a series that is both entertaining and enabling not only for football players, but also for fans of women’s football. Organic views of the content have already surpassed 100k in the first couple of days.