WeAreFearless Wins UKSA Best PR Trophy For Bridgestone UK

Integrated creative agencyWeAreFearless. has claimed the UKSA  Best Use of Public Relations in a Sponsorship Campaign trophy for its work with client Bridgestone UK on the strategy, concept and execution of Daley Thompson’s Pop-up Gym, part of Bridgestone Europe’s Chase Your Dream, No Matter What Olympic brand campaign to activate their Worldwide Olympic Partnership.

Hosted last year on London’s Southbank to celebrate the double Olympic gold medallist’s 60^th birthday, Chase Your Dream, No Matter What ambassador Daley Thompson provided the inspiration at the heart of WeAreFearless’ PR event which showed through example that age is not a barrier and unlocked the Olympic mindset in people of all generations.  As an additional press hook and inspiration, a short film ‘Conquering 60’, celebrating the spirit and perseverance of 60 people aged 60+ who climbed Snowdon with Daley in June, was shown for first time at the activation. https://vimeo.com/285086966

PR was the primary communications channel, supported by a well-attended live event and great social content. The results: 458 pieces of coverage across regional and national print, a print PR reach of 3,812,546 and online reach of 147,958,636.

WeAreFearless founder and managing director Garry Dods, said: “In just four years, we’ve gone from one founding employee in an upstairs room, to an international agency with boldness with backup at our heart. Our diverse team of 33 staff and 16 nationalities have proven we can out compete the industry's biggest players and deliver bold and disruptive campaigns for our clients. We’re proud to see our Bridgestone UK Olympic PR campaign with Daley Thompson win the UK Sponsorship Award for PR excellence”.

 “This innovative event generated 458 pieces of national and regional coverage across various media – around ten times the volume of coverage achieved the previous year. The campaign punched above its weight in both traditional and digital media and is expected to deliver strongly against internal ROI targets” commented a UKSA spokesperson.