Volvo Ocean Race Appoints IFM Sports Marketing Surveys

Volvo Ocean Race has appointed IFM Sports Marketing Surveys (IFM SMS) as its Research Consultant for the 2011-2012 Volvo Ocean Race, which starts from Alicante, Spain later this month.

The 2011-12 edition starts on October 29 and will see six boats cover 39,000 miles across four oceans and five continents. This will be the 11th edition of the event. The race starts in the Spanish port of Alicante on October 29 and finishes in Galway, Ireland in July 2012. On the way, the race will visit Cape Town (South Africa), Abu Dhabi (UAE), Sanya (China), Auckland (New Zealand), Itajaí (Brazil), Miami (USA), Lisbon (Portugal) and Lorient (France).

IFM SMS will deliver research consultancy and management reporting services including the provision of official figures for the event on global media audiences and sponsor exposure, and the consumer impact of the event in key Volvo Ocean Race territories.