Volvo Announced As Official Vehicle To Cowes Week

Cowes Week Limited (CWL) has signed Volvo Car UK as its new Official Vehicle Partner to Aberdeen Asset Management Cowes Week for the next three years. 

Volvo Car UK has been a key sponsor of British sailing since 1999, supporting everything from youth development at grass roots through to Britain’s top sailors at the pinnacle of the sport. Aberdeen Asset Management Cowes Week is an event that attracts sailors from across a wide spectrum of experience and abilities and so the partnering between the event and Volvo Car UK is fitting. 

Volvo has enjoyed a relationship with CWL since 2009 as an Official Supplier to the event, but this new relationship represents an increased level of support for the world’s best-known sailing regatta.

Commenting on the announcement, Nikki Rooke, Head of Public Relations, Events and Sponsorship for Volvo Car UK said: “Volvo Car UK is pleased to become the Official Vehicle Partner to Aberdeen Asset Management Cowes Week for the next three years. Having supported the regatta since 2009 it was a natural progression in continuing the relationship. This year we are looking forward to taking our corporate and media guests out for an exclusive sailing experience with the Team Volvo sailors and will once again have a presence in Cowes Yacht Haven”.

Michelle Warner, Sales & Marketing Director for Cowes Week Limited added: "We’re really looking forward to building on the great relationship we already enjoy with Volvo and supporting them in the development of their plans for this year’s event".