Vodafone announces partnerships with Mighty Hoopla Festival and Kendal Calling

Vodafone has agreed multi-year music partnerships with the Mighty Hoopla Festival and Kendal Calling, becoming Official Connectivity Partner at both. 

Vodafone will use its connectivity and the power of 5G throughout the partnerships to keep music fans connected on site and promote accessibility and inclusion across both festivals.

In the first year, Vodafone will use its technology to improve the live music experience for people with disabilities, as well as deliver innovative on-site activations to elevate the festival experience. This includes activations at Kendal Calling dedicated to providing support, connectivity and entertainment for families attending the festival. 

Vodafone will also offer customers the opportunity to win tickets to both festivals through its VeryMe Rewards programme. 

Mighty Hoopla Festival embraces pop, fashion and LGBTQ+ culture and is committed to providing a safe and enjoyable experience for its diverse audience. Kendal Calling is a music and arts festival set in the Lake District, with a range of artists and activities providing entertainment for all the family. 

These latest partnerships build on Vodafone’s role as Lead Partner for the British & Irish Lions 2021 Tour of South Africa and its new multi-year partnership with Wimbledon and the AELTC as Official Connectivity Partner.