Vitality's Four Year Deal To Sponsor T20's Blast

Private medical insurance company Vitality will be the title sponsors of the Blast for the next four years as a central part of its backing of T20 cricket, including home men’s and women’s England internationals and the Vitality Blast which begins this Wednesday with three fixtures, including Sky’s televised opener from Trent Bridge, a repeat of last year’s final between the holders Notts Outlaws and the Birmingham Bears.

After a collaborative marketing campaign between the ECB and the 18 counties which saw a repeat of last year’s successful co-ordination of tickets going on sale on March 1, sales across the 18 counties are at record levels, and almost 20% up on the equivalent stage last summer – when the Blast attracted a record aggregate attendance of 902,000.

A multi-channel nationwide advertising campaign was launched at the start of June, featuring county-specific cinema advertising to drive awareness of the Vitality Blast competition.