Vita Coco Signs Up As Partner of Boutique Run

Coconut-based hydration drink Vita Coco has signed up as the official drink of Boutique Run which takes place in London in July.  Boutique Run is part of Boutique Sport, a women’s only sports brand created by leading sports marketing agency, Limelight Sports.  The aim is to encourage young women to lead active and balanced lifestyles by offering opportunities to participate in premium events and experiences. 
Boutique Run - the flagship event of the brand campaign - is in its second year and will see 5,000  women running 10k in Battersea Park followed by an after party and pampering in the Boutique Village; including hot showers, nail bars, makeovers and entertainment.
With a loyal following of health-conscious celebs and consumers Vita Coco is a keen supporter of active and original sporting initiatives.
Pip Brook from Vita Coco commented “We focus on partnering with organisations that share our values of living life to the full in a healthy and fun way.”
Kara Sweney, Director, Boutique Sport said, “The brand is a perfect fit for Boutique and an indication of the types of new, young, ambitious brands that can benefit through partnering with Boutique Run”.