Virgin Bet extends title sponsorship of Ayr Gold Cup

Sportsbook Virgin Bet is to retain its sponsorship of the Ayr Gold Cup, Scotland’sflat race, as part of an extended deal to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs from Thursday September 15th through Saturday September 17th.

In addition to the feature race, the Virgin Bet Ayr Gold Cup, the betting operator will sponsor eight other key races during the festival. 

David Brown, Managing Director of Ayr Racecourse, said: “Sponsorship has never been as important to racing as it is now and to attract a sponsor of this magnitude underlines the importance of this Festival."

James McKay, Sportsbook Director at Virgin Bet added: “Virgin Bet continues to cement itself as a leading runner in horse racing, and following the popularity of last year’s festival amongst our customers, headlined by The Virgin Bet Ayr Gold Cup, it was only natural for us to extend our partnership with one of the biggest moments in the flat-racing season."