Vic & Bob Return In Foster’s Comedy Coup

Lager brand Foster’s, the brand responsible for commissioning the internet series Mid Morning Matters with Alan Partridge, is joining forces with legendary comedy duo Vic Reeves and Bob Mortimer in a new online series which launching on July 4th.

Famous for their madcap comedy, Vic and Bob are set to hit computer screens in the summer with a new series of original sketches entitled Vic and Bob’s Afternoon Delights that will air on weekdays from July 4th – 29th exclusively on the Foster’s comedy website at www.fostersfunny.co.uk.

Gayle Harrison, Marketing Manager - Foster’s at Heineken UK said:  ‘We are genuinely excited by the prospect of a collaboration between Foster’s  and the unique comic phenomenon that has made  Vic Reeves and Bob Mortimer two of Britain’s  most admired  comedy actors over  the last two decades. The new partnership will enhance Foster’s reputation as a facilitator of top comedy and we know our core brand audience will enjoy  seeing Vic and Bob unearth more precious  ‘comedy gold’ moments ’ in the new series.”

The Foster’s tie up with Vic and Bob follows last year’s premiere of Alan Partridge’s ‘Mid Morning Matters’ on Foster’s Funny. The new partnership with Vic and Bob is part of the brand’s ongoing commitment to support comedy and harness the power of humour to engage with consumers and build on Foster’s position as one of the UK’s most successful and innovative beer brands.
The partnership was brokered by Naked Communications who were appointed last year to manage and develop the Foster’s comedy platform.