The Value Xchange Bolsters Senior Team With Appointment Of Director of Partnerships

The Value Xchange, sports media and entertainment marketing consultancy, has appointed Kevin Hall as its first Director of Partnerships to lead the new partnership marketing sales business. 

Hall, who comes from the Formula E team NIO 333 where he was Head of Partnerships, joins the business run by David Peters and Jamie Wilson, to accelerate their move into the rights holder market, providing commercial consultancy and sponsorship sales representation for properties in sports and entertainment. 

Prior to NIO 333, Hall has worked in a variety of commercial roles for many high-profile sports rights’ holders, including The FA and UEFA. This has seen him managing some of the biggest sports properties and events including the England national football team and UEFA EURO 2016, brokering partnerships, and working with the world’s biggest brands and sponsors. 

Hall said “I am really excited to be joining The Value Xchange and be working with David and Jamie. Since we first met, it struck me how they do things differently and think from a brand’s perspective, using data and insight.  We are confident that by combining this, together with my experience at some of the biggest rights owners, we will bring a compelling offer to the market. “

Peters added:  “We believe now is a good time to invest in this space as rights owners increasingly look to good quality external support as they deal with the double whammy of leaner commercial teams but with more pressure than ever to increase revenues. We believe we can offer a cost effective solution and a different way to present a rights owner’s proposition in a language that will resonate with brands” 

“We are delighted to have someone with Kevin’s experience and who is entirely aligned with our vision of what a 21st century sponsorship consultancy business should be- one that is insight led and understands the solution lies in the convergence of sponsorship and media.”