Underbelly Appoints The Sports Consultancy

Entertainment company Underbelly has appointed The Sports Consultancy to support it in securing commercial partnerships for Edinburgh’s Christmas and Hogmanay 2017/18, and beyond.

The Sports Consultancy will initially support ongoing conversations with existing partners to maximise their value whilst also identifying new partners for 2017 and future years.   Alongside sales support, they will provide sponsorship consulting services.

The Sports Consultancy’s rights marketing team is led by Marc Hope, who has a strong track record in securing partners for events in Scotland, having spearheaded sponsorship sales for the Glasgow 2014 Commonwealth Games, bringing in 50 national and global commercial partners.

Underbelly was recently appointed as producers of Edinburgh’s Hogmanay in addition to Edinburgh’s Christmas which they have successfully developed over the last four years.

Directors of Underbelly, Charlie Wood and Ed Bartlam, plan to develop the event including offering more for families and a reboot of the street party. 

The Sports Consultancy, Director Rights Marketing, Marc Hope said: “The Sports Consultancy is extending its traditional portfolio of sporting events into wider entertainment properties. We look forward to leveraging our existing knowledge and contacts within the events and sports market to deliver the most successful Edinburgh’s Christmas and Hogmanay 2017/18.”