Under Armour And New Balance - The Challengers, SMG Insight Special Report

The sportswear space is in a state of flux. Nike and adidas, the world’s long-established and leading sportswear providers, are looking over their shoulders at suppliers such as Under Armour and New Balance who, for a number of years, have undertaken an aggressive growth strategy involving cutting-edge performance technology and wallet-breaking personal endorsements with leading sports teams and athletes.

In a special report, SMG Insight explores exactly how the activities of challenger brands Under Armour and New Balance have impacted the sportswear space, whether their activities are making inroads on adidas and Nike, and how the ‘new’ and ‘established’ customer demographics compare.  

To download the report in full, please click here