UMBRO UK Partners With CSM Sport And Entertainment

Umbro UK has appointed CSM Sport and Entertainment to help deliver its new long-term partnerships with England Rugby and Bristol Bears. Umbro UK has recently announced a return to rugby by becoming the Official Technical Kit Partner to England Rugby and Premiership Rugby side Bristol Bears, and has chosen CSM to support on delivering its strategic communications and marketing. 

Commenting on the appointment of CSM Sport and Entertainment, Scott Watson, Rugby Partnerships Manager, Umbro UK, said: “CSM has built a strong reputation for itself within the sport and entertainment industry. Their experience in rugby is an obvious asset for Umbro, as we make an exciting move back into the sport. Their capabilities across the business, from Communications, Rights Management, through to Strategy and Insight, will be vital for Umbro to realise the potential of its new partnerships with England Rugby and Bristol Bears.” 

Joe Laing, Business Director at CSM Sport and Entertainment added: “Umbro's experience in developing performance products and working with some of the biggest teams in global sport will be great to have back in rugby.”