UKSA 2023 builds on Technology category

Launched for the 2022 edition of the UKSAs, the Best Use of Technology to Amplify Assets or Existing Partnerships category is all about technology. It has some overlap with innovation, but is more tightly-defined and less subjective. The goal here is to reward companies that use or supply technology solutions to amplify/impact a sponsorship campaign. This could be digital Out Of Home screens, digital perimeter boards, smart TVs, robots or self-driving cars – anything where a tech solution has clearly had a game-changing impact. It doesn’t have to be hardware however. VR/AR/metaverse, innovative data manipulation and delivery, smart use of mobile technology could all fit the bill. Keep in mind that the emphasis here is more on effectiveness than innovative solutions – so the winner will be the company/companies that have shifted the needle rather than simply delivered an eye-catching idea. Also remember this is an entered category, whereas innovation is decided by judges. So this is an opportunity to argue a tailored case rather than hope your entry will be selected from across the entire 2023 entry pool.  More details on all the categories, please see here